Hilton Smythe Commercial introduce with pleasure this fantastic indoor golf centre & sports bar, which was established by our clients 2 years ago, and is only offered for sale as our client pursues other interests.
Primarily the business has established itself as being a stylish sports bar, specialising in providing interactive golfing facilities. However, the business has flourished dramatically in its early stages and been able to compliment its main offering by establishing itself as a corporate and live entertainments venue.
Currently, the business offers eight interactive, satellite, linked video screens, for multiple players, which accurately simulate over 50 of the world's best golf courses, with breathtaking realism and precision.
In addition to the golf simulators, a plethora of other exciting gaming facilities are offered, such as PlayStation and Xbox consoles, interactive Karaoke facilities, numerous fruit machines and interactive quiz machines, along with the more traditional table games of pool and football.
The stylish interior and furnishings, coupled with its trading location, make it the ideal venue for the lucrative, professional, city clientele, and it has proved very popular with none-sports fanatics due to its versatile and thoughtful layout, and general appeal.
The live entertainment programme has become a pivotal part of the weekly schedule, with regular repeat events such as a quiz night and curry night, and in turn repeat events will attract repeat custom.
The business has recently introduced a stylish, no fuss, food menu, which compliments the venues overall feel. Simple but 'honest' meals, prepared to order, such as pizzas, Panini's, burgers, etc. Although still in the early stages, the food service has been successful, however it is felt that this could be developed further with a greater deal of dedication to the food element of the business and possibly an overhaul of the kitchen facilities.
The thoughtful design and layout of the customer areas allows for the flexibility of private parties, whilst still trading to the public. This has so far allowed our client to offer hugely successful hen / stag parties and Christmas bookings.
In addition to the hen / stag parties, the business lends itself to corporate events, with an already impressive list of clients such as major sporting brands, a top Law firm and Premier League Football Clubs, all with a variety of different needs such as team building events, exhibits and networking meetings.
Currently, the business does not undertake any form of intense or regular marketing of its services. The business did venture into producing a radio advert, and the general response was good. However, an investment in some fresh and intense marketing would most certainly increase the customer base and profitability. The business benefits from having an excellent website which is currently used well to promote the business and facilities, however, there is considerable scope to improve the marketing on the website, and further develop the already 12,500 strong mailing list facility.
This business would be the ideal addition to a variety of prospective purchasers, from the multi national chain leisure companies to the smaller, independent owner. The stylish interior and overall atmosphere could easily be slotted into a large portfolio of similar venues, through its more corporate, but honest and genuine atmosphere.
One major advantage is the fact that the business is currently free of tie, and able to trade without ordering and stocking restriction, which gives the business the flexibility to explore cost saving measures when procuring stock.