Saved Franchises Enquiry
Opening the Window of Opportunity
The market for premium Window Shutters has seen an absolute explosion in popularity over the last five years, and it shows no signs of slowing down. This is no surprise when you see the myriad of health, heat retention and sound exclusion benefits that come with installing quality shutters in a home.
Shuttercraft is the franchise arm of S:Craft, one of the UK’s largest distributors of Premium Window Shutters. With the most extensive range in today's market, all Shuttercraft shutters are made-to-measure and designed to ensure customers can create the look they've always wanted, contemporary or traditional. Our plantation shutters are recognised as the premium product within the marketplace.
Our extensive market experience is gained through many years of best practice distributing and retailing within the wooden plantation shutter and blind industry. Our team is made up of some of the UK's best window shutter and venetian blind surveyors, fitters and trainers who will provide you with the confidence and competence to deliver the best solutions and products to meet your customers' highest expectations.
As a Shuttercraft franchisee you have the opportunity to build a highly profitable management franchise in a rapidly expanding market. Our experience, systems and multi-level training will help fast-track your growth and help you avoid common challenges and pitfalls along the road to success. The premium nature of our products means you will be involved in a high margin business that delivers excellent returns.
Shuttercraft is led by a highly experienced management team that is dedicated to helping you achieve success in your franchise journey. Clear lines of communication, ongoing training and team approach to growth are hallmarks of the Shuttercraft Franchise.
Training and support
Our initial and ongoing training both from a technical and business point of view is excellent. We will train you in all aspects of the business and provide you with a continual program of training and mentoring throughout your time with Shuttercraft. Our Multi-Level training and support comprises of a combination of formal training, direct training (Led by Regional Account Managers) and live virtual training.
Some elements of training include but are not limited to:
- Comprehensive, ongoing and specialist training.
- Ongoing sales and & marketing training
- Ongoing product & survey training
- Ongoing live virtual training
- Ongoing hands-on training
- Pro-active business and technical support
- Telephonic business & technical support from HQ
- Area Managers for hands on support and training
- Monthly virtual meetings
- Quarterly Regional meetings
- Annual Franchise Conference
Who We Are Looking To Partner With
Being a Shuttercraft franchisee means you are part of an exceptional organisation that is focused on helping you achieve your financial and liftstyle goals. We partner with individuals who have the interest, ability and drive to build a million pound business in a niche, but high growth market.
Our selection process is designed to ensure that our franchise partners are able to maintain the high standards set by our current franchisees. Unlike many franchises we are not primarily franchise sales driven. Rather we focus on the quality of our partners and in doing so, we ensure the success and longevity of our business and brand reputation.
The initial franchise fee is £25,000 + VAT and you will require working capital which is defined by your business plan. We have established relationships with banking partners who can be called upon if required.
The start-up package includes, but is not limited to, the following:
- Territory demographics profiling and mapping
- Use of the Shuttercraft Trade mark
- 5 year Franchise agreement
- Operating manual
- Start up and ongoing support & training
- Regional launch advertising campaign
- Marketing materials
- Fully comprehensive demonstration kit
- Corporate uniform
- Localised pages on the Shuttercraft website
- Equipment pack
SHUTTERCRAFT SHORTLISTED FOR TWO FRANCHISE MARKETING AWARDS
Shuttercraft, the leading window shutter franchise company, are delighted to have been shortlisted for 2 Franchise Marketing Awards due to be announced at the British and International Franchise Exhibition taking place at Olympia, London on the 14th & 15th March 2014.
Shuttercraft have been shortlisted for ‘Best Franchise Marketing Support’ and ‘Best Overall Marketing Campaign’ in these 2 highly contested categories. Cassim Gibbs, Franchise Marketing Manager for Shuttercraft, said “This is the third year in a row we’ve been shortlisted for the highly respectable Franchise Marketing Awards which is a great honour and achievement in itself and this year we look forward to seeing if we can go one step further and take an award home with us.”
One of the first questions Shuttercraft are asked by their candidates is what marketing support they’ll get as a franchise. Many feel surveying, fitting and selling shutters is within their capabilities, but know very little about marketing and how best to market their business. Luckily, Shuttercraft provide franchisees with full marketing support that includes managing Google Adwords pay-per-click advertising campaigns for them. Providing an in-house SEO (search engine optimisation) service to help their websites rank highly with the leading search engines and provide franchisees with press advertising templates, expert advice and support to help their advertising yield a strong return on investment for them.
Shuttercraft ran a highly successful ‘Love Shutters’ sale campaign from boxing day 2013 until valentines day 2014, which saw a 50% increase in orders year-on-year with franchisees benefiting from the full marketing support and promotion of the campaign from the marketing team at Shuttercraft to help many of their franchisees achieve record monthly sales.
Cassim said “Winning an award in these 2 categories would be a great testament to all the hard work that is put in to not only launching our franchisees and getting them off to the best possible start, but the on-going marketing support they receive from Shuttercraft to help their businesses grow rapidly and gain a much sought after market share in their territory.”
SHUTTERCRAFT ATTENDING THE SOUTH WALES
FRANCHISE SHOW JANUARY 2014
Shuttercraft are delighted to be attending the South Wales Franchise Show in Swansea and Cardiff on the 30th and 31st January 2014 and look forward to discussing our market leading window shutter franchise opportunity in more detail with interested customers.
These smaller franchise shows offer customers a great way to find out more about franchising in a quieter and more relaxed setting than some of the bigger shows. Customers will also benefit from being able to spend more time with the prospective franchisor and get all the answers they need in order to help with their decision.
So if you’re interested in franchising and are going to be in South Wales this January, make sure you come along and see shuttercraft and find out more about our window shutter franchise opportunity. You’ll get to meet our 2 longest established franchisees (and get to ask them the questions that only trading franchisees can answer!), go through the financials and possible territories in more depth and find out more about our premium product range.
• Thursday 30th January at Swansea Liberty Stadium 1pm-7pm
• Friday 31st January at Cardiff City Stadium 10am-4pm
The event is free to enter and there is free parking adjacent to the stadiums. To pre-book an appointment with shuttercraft, visit our website and complete our short meeting request form at www.shuttercraft-franchise.co.uk
Shuttercraft Gloucestershire Case Study
Matt Blewett, the shuttercraft franchisee for Gloucestershire, offers a regional service where he installs high quality window shutters and blinds. As part of the shuttercraft franchise network Matt benefits from the support of the largest distributor of shutters in the UK, whilst still being able to offer a bespoke local service, across the county.
When Matt had been operating for 9 months he had already beaten the shuttercraft yearly targets that the financials have been based on. All KPI’s from average order value, number of sales, average sqm per sales and average fit charge have been exceeded.
Shuttercraft Gloucestershire retails only the highest quality products and work closely with the S:CRAFT brand of made-to-measure shutters and wood slat venetian blinds, to ensure a fully up-to-date range of products and colours is always available.
shuttercraft have signed Matt up to Checkatrade as part of the overall marketing plan and potential clients can now check the validated feedback from his existing customers.
Matt says: “”From the outset shuttercraft made me a welcomed member of the franchise team, giving me confidence in both product and operations and helping me to launch a professional service within my franchise territory of Gloucestershire.
My regional website shuttercraft-gloucestershire.co.uk was up and running virtually straight away and ranked no 1 on google for shutters in Gloucestershire within 8 weeks. I arrived at my induction training as Matt and left as shuttercraft Gloucestershire, with a fully sign written van, branded clothing, Blackberry and stationery as well as all the professional sales tools I could possibly need.
When I was 9 months into my first year I hit my yearly target shuttercraft gave me and the forecast £64K net earnings for year 2 should not be a problem. The team is working great! My family and I feel incredibly positive about the future. All that hard work is paying off and it’s a great feeling."
As a shuttercraft franchise owner your role is to effectively manage the business on a day to day basis. This includes the sales promotion and business development; quoting for new work; surveying and installing the shuttercraft product range; building relationships with clients, to encourage repeat business; and growing the franchise, eventually recruiting and training new staff.
To succeed with shuttercraft you need an eye for detail and a passion for excellent service. You must be a people person with good empathy towards clients as well as having the inherent potential to become a quality craftsman. Additional skills such as training, sales or marketing would also be an asset but shuttercraft have all the expertise in house to provide franchisees with the support they need.
Minimum Investment: £25,000