Hilton Smythe welcomes to the market The Flower Workshop. The business was originally established by our client in 2012. The owner is now looking to sell the florist, due to family commitments. Over the years this business has grown in popularity and our client is unable to run the florist to its fullest potential.
The business runs as a florist selling an excellent variety of products such as, plants, gifts, home gift ideas, planters, candles and even garden ornaments. The business currently provides flowers of an average of one wedding per week, in the summer months, as well as funerals and parties including arrangements for local private schools.
The business generates an advised turnover of around £153,000 per annum, with a gross profit of 35%. We are advised that the turnover is increasing year on year, our client has seen rapid growth. The turnover is split approximately 30% deliveries and 70% retail trade. Although the business has an excellent turnover we feel there are several ways in which trade could be increased-
More advertising, such as bouquets on the website
E-commerce website, to allow for more bookings
Offer private home flower arrangements
Get contracts with builders, for new build show homes
Offer Christmas hampers
Approach local businesses, such as more funeral directors
Attend wedding fairs
The new owner should look into some of these options.
The business offers deliveries to approximately a 10 mile radius. Deliveries are done in a leased sign written van, the new owner can take over the lease. We are advised that our client had contracts with builders for new build properties, in show homes. This is a great option that the new owner should look into again. We are advised that the town is forever expanding and there are 800 new homes being built within the next few years.
Our client is a member of the world’s largest and most experienced flower delivery network.
This is a fantastic opportunity that is not to be missed. Hilton Smythe highly advise early viewing to take in the full potential of the trade.
The Flower Workshop is located in Heathfield, East Sussex.
The business is situated just off the main high street. The shop is amongst a busy parade of shops, which includes a Tesco and other independent retailers. This is a very affluent area with many restaurants, bars and other independent retailers. This is a great shopping location that receives a large amount of footfall and passing trade. Close by there are two large free car parks, there is also free parking outside the shop.
The area has excellent public transport and road connections. There are many bus stops close by, which have regular daily routes to surrounding towns. Royal Tunbridge Wells is a short 30 minute drive away, using the great road connections.
The Flower Workshop has a refurbished shop front with space for external displays. There is a large shop window, with window displays that attract passers-by. The property is well-signed and looks inviting.
There is a large retail area with a collection of bespoke display units, wooden stands, dressers and tables. To the back of the room is a solid wood counter with till point and under counter storage. This is a bright and airy retail space that is well laid out.
Through to the rear of the shop is the preparation area and office space. There is also a flower and planters storeroom with staff toilet, staff kitchen with sink, back door with access to staff parking, for a minimum of 2 cars.
Equipment included in the sale, is as follows-
We are advised the business is being sold as a Leasehold opportunity.
Original lease length: 3 years
New lease available on negotiation.
Rent: £8,000 per annum
The business opening hours-
Monday - Friday: 9am – 5pm
Saturday: 9am – 4pm
The business is run and managed by our clients, with the help of three members of staff.
Staff 1- 3.5 days
Staff 2- 5 days
Staff 3- 2.5 days
The business generates a turnover in the region of £153,000 per annum.
Gross profit 35%
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