It is Intelligent Business Transfer’s distinct pleasure to represent for sale a mobile catering – sandwich vendor, preferred for lunch by a large set of customers.
Lunchtime chatter amongst employees is the real world equivalent of a platform for viral marketing. As a sandwich maker, there is possibly no better way to gain recognition than to be mentioned, in a positive light, in these conversations. Indeed, this business’ many happy and loyal customers regularly recommend to their colleagues its lunchtime fare and the convenience of picking up their food just outside their offices.
This word of mouth spread has been tremendously successful for this business, such that they have not pursued any other form of marketing. A buyer could continue this policy and still grow the business by adding staff, vans and routes to reach a larger audience. A more motivated purchaser could actively advertise, e.g. with flyer drops, or engage in direct sales of its private affair catering service.
The current owners couldn’t be more pleased with the way the business is progressing, but they are facing changes in their lives that will divert their attention. The vendors have therefore asked Intelligent Business Transfer to find a businessperson familiar with catering as a suitable buyer and have agreed to a week of transition.
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