The Perfect Opportunity

Perfect Pizza is one of the UK’s leading pizza delivery and takeaway businesses. Established in 1982, the company now has over 110 stores across the UK, with the largest concentration in the Midlands and South of England.

Perfect Pizza plans to open a further 100 stores.

The recently relaunched website clearly demonstrates Perfect Pizza’s commitment to growth and harnessing technology in support of its continued success. In the months since the relaunch of the website, there’s been a dramatic increase in sales which looks set to continue.

In March 2006, the company was purchased for over £7 million by a consortium headed by the ex Managing Director, Tony Sherriff, and backed by The Royal Bank of Scotland plc and Octopus Asset Management. This demonstrates the management team’s high level of commitment to the Perfect Pizza brand. As a wholly-owned British company, all profits remain within the UK.

The prospects for the right people are still excellent, particularly bearing in mind that home delivery is the fastest growing sector in the market.

Independent research indicates that pizza delivery is expanding to similar levels as those in the USA, where consumption is three times that of the UK.
-

Why Pizza?

• Pizza delivers an excellent profit margin
• Pizza dominates home delivered food in the UK, the fast food capital of Europe
• Pizza is a mass market product, popular across all sectors of society
• Pizza is quick and easy to prepare, with inexpensive ingredients and is an impulse
- purchase, largely unaffected by seasons or fashions
• Pizza is easy to eat anytime, anywhere
• Humans are creatures of habit. Once someone discovers a great pizza, they will quickly
- develop loyalty to that outlet and pizza brand
• Pizza appeals to all age groups, particularly families with children who are your
- future customers
-

The Perfect Ingredients For Your Success:

Set-Up Support:
A dedicated team of experts will assist you in every stage of setting up your franchise.

Marketing:
As well as activities designed to stimulate local markets, there is continuous national support in the form of major campaigns offering a range of special offers and deals. To communicate these deals, the company distributes over 35 million doordrop leaflets per year.

The New Perfect Pizza Website:
The investment in this great new site has ensured a rapid growth in online sales that will help to ensure Perfect Pizza's future success. The average order value on the web is now over £18.00 compared to £12.00 via the phone and walk-in purchases.

Market Research:
Getting new customers and keeping them is one of Perfect Pizza's key objectives. We carry out extensive market research which provides the basis for innovative menu development and speciality pizzas which keep pace with changing tastes.

Purchasing and Delivery Systems:
We operate a centralised purchasing and delivery system which can provide everything your store needs in one delivery.

Operations:
Our experienced Regional Managers and Trainers are on hand to support and assist with marketing and everyday matters to ensure profits are maximised.
-