Opportunity to buy into a well established business that has a good reputation and a healthy current and forward order base. It is the market leader in its town and, quite unusually, will receive a full working document on how to run this business as a ‘turnkey’ enterprise. Ready to run and grow year on year as it has done in the past. New owner will be offered four week handover/support.
There has been a florists business in this location for over thirty-five years, so it is always the first choice for public and corporate clients. The business fulfils regular orders for commercial clients and its excellent reputation for floral design for all occasions means that it has a healthy order book for weddings, special occasions and corporate displays well into 2017.
Location and premises
This is a high street location in a very popular commuter town close to major cities. This has a relatively affluent population base in the town and surrounding villages. The radius from which it draws its immediate public and commercial custom is around fifteen-twenty miles, thanks to its reputation. An agency arrangement (Interflora) allows for national and international orders.
The shop has gone through an extensive internal and external refit to ensure maximum impact for passing traffic and footfall. The interior of the shop has been purposely extended so that it offers a clean, contemporary space for visitors. The prep area is open plan, with specially designed and built workstations so you can view the work in progress and the skill of the team.
Fixtures and fittings flow with the modernistic presentation, and showcase a vast array of stock. The shop retails a vast array of floral designs, wedding floral designs, funeral arrangements, cut flowers, pre-made floral arrangements and plants. It also has a stock of champagne and fine wines, hand-made chocolates, soft toys, balloons, greetings cards, silk flowers, vases and ornaments. The business also takes orders by phone and Internet.
The rear of the shop houses a small office, kitchen and toilet. There is also a hygene washroom for floral prep. In the rear yard outside there is a cool room, which is quite an asset for the business - as it extends the life of the flower and plant stock, which minimises waste.
Everything is meticulously planned to maximise revenue, and the business is also an Interflora agent, taking national and international orders.
The business has an excellent regional reputation for its innovative and contemporary designs. This has helped it build an extensive portfolio of high-end private clients, and well-known commercial clients including restaurants, hotels and spas. Therefore, the new owner will be inheriting a solid business with a firm base of repeat business and future orders.
The business has a website showcasing a portfolio of designs for each major event, and a Facebook page which updates its followers on the latest creations for happy clients. Site visitors are reassured by the healthy number of testimonials on there.
Floral arrangements can be viewed online to help people decide on colours and concepts, and most site visitors then go on to contact the shop to discuss their requirements. So the website and Facebook pages are both productive tools for generating revenue.
Financially, under the current owner’s tenure, the business has shown strong year on year growth, with the latest set of accounts showing a 9% turnover increase on last year. This is no mean feat given the economy. This business has shown growth throughout the last few years when the national and local economy has shown a downturn.
Latest accounts show £152,502 with gross profit of £58,330. In preparation for sale, the client has produced a full working document to explain how every aspect of the business works. It lists contact details for contract customers, repeat-business private individuals, and all suppliers. The working document also details how the business is run, how to fulfill Interflora orders, and where to apply to take over certain licenses as the new owner.
Marketing and public relations
The new owner will inherit the current marketing and public relations plan.
The current owner also owns the premises so a lease contract will be drawn up. So the leasehold will be negotiated on a mutually beneficial basis, giving the new owner security without inheriting a lengthy lease.
Monday to Friday 0830-1700, Saturday 0830-1600, Sunday closed,
Owner managed with one full time and two part time members of staff.
Monday to Friday 0830-1700
Number of Employees: 1-5
Support & Training: Handover period for new owner
This is a high street location in a very popular commuter town close to major cities. This has a relatively affluent population base in the town and surrounding villages.
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