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Eds Garden Maintenance
Cultivate Your Ideal Business
Ed’s Garden Maintenance is the largest domestic garden maintenance franchise in the UK.
Ed's provides the opportunity to join a well-established successful business with an increasingly recognised brand.
Our proven business model, that includes ongoing training and marketing support gives you the opportunity to grow your business in line with both your financial ambitions and your work/life balance.
Ed's Garden Maintenance was started by Ed Mauleverer in 2003, having demonstrated for himself that the business model works Ed started franchising in 2007. Today Ed’s has 30 operators and is a highly profitable enterprise providing a responsive and professional and service to commercial and residential customers in the UK.
Challenge Yourself at Grass Roots Level
An Ed's™ business can be what you want it to be: a career change, a new opportunity, a lifestyle choice. It offers you flexible working hours, work where and when you want it, and a work/life balance to suit you!
And, depending on your attitude, motivation, enthusiasm and commitment, we offer an attractive earnings potential that is considerably more than an independent gardener can earn alone!
Ed’s™ gives you the potential to grow your gardening franchise into a highly profitable operation by employing your own work force and expanding into new areas.
Before you join Ed's™, we want you to have a clear understanding of what we do and how we operate, so you can make a clear decision about whether Ed's™ is right for you.
Some highlights of what Ed’s™ can offer you:
• Proven business model
• Start-up package including guarantee of work
• New customer enquiries generated through Ed’s™ advertising
• Ongoing training and business reviews
• The opportunity to tailor your business to suit your lifestyle
Becoming an Ed's™ Operator means joining a team. We are looking for people with a professional attitude and a commitment to deliver a high-quality and reliable service to ensure that the Ed's™ reputation is maintained, which results in more business for each Operator.
Most new Operators do not have hands-on experience in garden maintenance. The required technical skills are easily learned through Ed's™ training courses.
Ensuring Your Success
What kind of business security does Ed's™ offer you?
We are very careful about whom we select to become an Operator - we will only select you if we believe you will be successful.
To support this, we are prepared to guarantee that you will have enough work to get you started. This means you will have immediate revenue from the day you start.
You will receive ongoing support and training to ensure that you are able to grow and improve your business. There are regular Operator meetings to offer ongoing advice and a business coach conducts annual business reviews to help you achieve greater profitability.
The Next Step
We want you to choose the right franchise, whether it is with Ed's™ or not. We encourage you to research our business opportunity and ask us questions to satisfy yourself that Ed's™ is for you.
GREAT! WHAT'S MY NEXT STEP?
Find out more about Ed's Garden Maintenance by submitting the form below.
Franchisee Support - the Ed’s Way
Ed’s has changed a great deal since Edward Mauleverer started his garden maintenance business in Wimbledon back in 2003. We are now the UK garden maintenance franchise market leader with 36 Operators and we’re going from strength to strength. Whilst we are thrilled about this, we never lose sight of the fact that the truest measures of Ed’s success are the individual success stories of our Operators. We value them above all else and continuously strive to get everything just right to support them to make their garden maintenance businesses all that they want them to be.
Simon Swindells (Torbay) and Paul Brunton (Bristol) – Ed’s newly established West Country Buddies
We have thought long and hard about the best ways to provide our Operators with all the guidance and support they need throughout their Ed’s journey. We know that some other franchise operations, as they grow larger, move to a ‘regional’ management structure, where franchisees are put into regional teams reporting into a regional Head. However, to go down that route just didn’t feel right for us - at Ed’s we really don’t like to do things too ‘Corporate’ as it just doesn’t fit well with our culture, which is all about delivering excellent gardening services whilst having fun, freedom and flexibilty to shape things as you wish. We work closely with our business owners and regard our team as one big Ed’s family.
In line with this thinking, we have developed a unique approach to supporting our Operators to reach their own goals. There are three key building blocks which fit together to provide all the support they need:-
(1) Excellent and continuous training - Of course, it goes without saying that we provide a great initial training package in all aspects of running an Ed’s business. However, just as importantly, we believe that training should be a continuous process which, if it is taken seriously by both franchisor and franchisee, contributes greatly to keeping Operators’ business thinking fresh and their motivation levels high.
(2) Bespoke Business Coaching – We provide every Operator with tailored one to one business coaching with our in-house experienced business coach from the day they join Ed’s. It’s easy to see how this service is hugely helpful when you are starting up and you are still learning the ropes. However, as Ed’s businesses flourishes and new challenges emerge, business coaching is valued by even our most experienced Operators. It creates the right conditions for Operators to step back from their businesses and consider the best ways to tackle challenges, to meet goals and to draw on shared experiences across our network. We make it optional after the first few months with Ed’s , but it is testament to its effectiveness that not one Operator in our network has opted out of it.
(3) Buddying - We have a buddying system which is as simple a concept as it sounds but is extremely effective. Whenever a new Operator joins Ed’s, we immediately partner them up with an established and successful Operator who becomes their informal mentor. For example, Simon joined us just a few weeks ago to build his Ed’s business in Torbay, Devon and he has already been paired up with and has spent time with Paul, who is running a thriving business in Bristol. We find that this approach works brilliantly - the new Operator has direct access to the knowledge and experience of someone who has been in their shoes not all that long ago. The established Operators benefit from the relationship as well. As Steve Frise, one of our most experienced Ed’s Operators, says “ The new guys can be really good to discuss things with from my perspective too – they are fresh to the business and can have great ideas which they just haven’t put in place yet. It’s a win-win really. ”
So that’s the potted version of how we help our Ed’s Operators to run their own successful businesses with an excellent and reassuring safety net. Our support framework is very structured and rigorous but handled in a flexible, friendly and informal way - and it sits very well with our values. Some might say it’s ‘belt and braces’ but we really wouldn’t be happy with anything less - why would we be when it is such an important thing to get right?
Ed's launches new website
“Here at Ed’s we are very excited about having just launched a brand new website. We had a perfectly good website before but if a business really wants to be in online pole position, it’s very important to be keeping pace with the rapidly changing online operating environment. We only launched our new website at the beginning of the month in time for the Google update and already levels of phone and web new business enquiries are running even higher than is the norm at this busy time of year.”
Ed’s Garden Maintenance has a unique advantage in this area as its founder, Ed Mauleverer, has a stellar background in systems development and technical areas such as search engine optimisation. This puts Ed’s in an excellent position to develop bespoke systems solutions that are well beyond the sophistication level of most companies of that size.
In Ed’s own words, “A key element of our franchise offering is a very powerful online presence to help Franchise Operators to achieve aggressive business growth. The horizons are constantly changing - people are generally aware of the changes Google are making with a view of higher efficiency in the search engine domain but this is only the very tip of the iceberg. In Ed’s we see it as our responsibility to keep up with all of this – to harness the challenge and to turn it to our advantage. There are many facets of having a strong online presence, but an excellent website is probably the jewel in the crown. We have spent a lot of time developing our new website using and customizing brand new technologies in areas such as responsive web design to work on all types of devices – truly key in the brave new world in which we’re competing. A huge amount of effort has gone into this but we believe that it puts us in an excellent position to take our brand forward and to leverage business opportunity for our network”.
Another feature of the new website is the incorporation of micro-sites for individual Operators. This is key to promoting local gardening businesses within a high-profile global brand context.
Finally, the website boasts an impressive customer review capability. In the words of Paul, who runs his Ed’s business in Swindon. “The website is really impressive and I am thrilled to have my own micro-site on it to push my local business. I am also very excited by the customer review capability. I know this is great for pushing us up the search engine rankings, but I also love the fact that the proof of my commitment and professionalism is out there for potential customers to see. It is so much more powerful if customers’ belief in you is written in black and white.”
Ed's welcomes back Lucy
Lucy Williams originally joined Ed’s as an Operator in 2009. Having built up a really strong gardening business, she was loving what she was doing but the call of a new adventure beckoned. In the summer of 2013 Lucy decided to sell her business, made a very good return on investment….and moved to Bali!
In Lucy’s words, ”When I was running my Ed’s business I was lucky enough to have the freedom (and the cash!) to visit Bali several times. I really loved it and wanted to move out there for a while. I knew it wouldn’t be a forever thing but it was something I just had to do. I had grown a lot in confidence in my time with Ed’s and I’d found out that I am actually really good at challenges, so I just went for it. “
Lucy went on to have a brilliant time living in Bali and recently decided it was time to “get back to real life” so she moved back to the UK. “I’m setting up a business which takes up one to two days a week and wasn’t sure what I wanted to do with the rest of my time. I phoned up Ed’s to see if any work was going as I honestly couldn’t think of something I’d rather do than get back into the gardens. As luck would have it, there was an opportunity within the network to buy an Ed’s business in Bracknell. After careful consideration I jumped at the opportunity.”
Lucy has only just got her gardening gloves back on again but is rearing to go, to build her second empire! She says, “I’m so thrilled about this new phase. I feel very lucky to be able to do a job I absolutely love and also to have the freedom to shape my life as I am doing. Joining Ed’s again is a bit of a no brainer – if I went and employed someone to create websites, offer excellent training, answer the phone it would cost a lot more than the price of the fees; and they are fixed unlike lots of other franchises. I know exactly what I’ve just signed up for, having done it before. I do plan to do things a bit differently as there is serious value to focusing on building good quality regular customers and splitting the business when I’m ready. I am so excited about this opportunity and I’m going into it with my eyes wide open!”
Louis – Epsom, Banstead, Oxshott, Kingswood
From recruitment to rotivating!
"After 28 years in recruitment I wanted to feel energised again. I wanted a different life.
I had always enjoyed maintaining my own garden, so in August 2011 I started running my own Ed's Garden Maintenance Business and beat my own sales target. Each job presents different challenges. The work can be harder than anticipated but I am never bored. I enjoy getting the job done and providing great customer service.
I could have set up a gardening business without joining Ed’s, but I wouldn’t have been nearly as successful."
Living the dream
"My decision to join Ed’s was really a lifestyle choice – a healthy outdoors life and the flexibility of running my own business really appealed to me. I resigned myself to the fact that I would probably earn less money but that it would be worth it for the lifestyle. However the reality has been somewhat different - I do have a great outdoors lifestyle which I love but I am also earning significantly more money that I did in my previous job. Now that’s what I call really living the dream!"
From red tape to green lawns
"In my previous life, I managed a fencing plant and had a lot of management responsibility. I got so weary of bureaucracy getting in the way of progress and wanted to be able to be more proactive. Running my own business seemed the best way to get that. I looked closely at Eds and it all seemed really professional – and it is what it seemed. The training and support are excellent. I truly believe that this is the best thing I have ever done. Now if I have a good idea I put it forward and, if the customer is convinced, I get the go ahead without all the politics.
I joined Ed’s because I wanted to take control of my own destiny and that’s exactly what I am doing...and my business is developing brilliantly too."
19 July 2013
Business Type: FRANCHISE
Minimum Investment: £12,000