The business has a marketing and membership database over approximately 3500 people. The marketing activities are currently low key with new members gained form either referral or from a Facebook campaign.
The Gym is currently ladies only and only open for limited times during the day offering the potential of increasing membership. This could be done by operating the 'low cost' gym model.
The size of this gym prevents overcrowding and will also facilitate the addition of further equipment. The current equipment is in good order and fully serviced and includes brand names such as Star Trac, Johnson and Gervasport.
There is a software administration system in place and all payments are collected by direct debit.
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