The company has been trading for 3.5 years and is now a well established UK brand for high quality personalised mobile accessories for consumers (35% of revenue) and trade partners (65%). Its success has been down to the providing of the highest quality product at a very competitive price. A combination of the best technology and excellent Far East suppliers allows them to achieve gross margins of over 75%.
The company has trading relationships with some of the largest cultural institutions in the world and has a deep catalogue of in-house and licensed content that sells across trade channels and online marketplaces.
To-date the focus has been solely on mobile accessories however they have been conscious all along to build the technical infrastructure (hardware & software) and routes to market (B2C & B2B) for a much broader product offering. Many of the company’s trade partners have proactively expressed interest in applying their content to new products.
To take the business to the next level would require some additional resource and the current owners are looking to take a step back from active operations. This business would be perfect for an existing printing operation looking to expand into mobile accessories and enhance its personalisation software to include social media integration. Alternatively it would make an excellent lifestyle business for a buyer willing broaden the product range and exploit existing routes to market.
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