Local On & Offline News Portal High levels of engagement & penetration for
Business Type:
Service Businesses
This unique and independent business trades as both a monthly colour magazine , a popular website and a dynamic social media portfolio. The business concentrates on local city news, features and opinions and attracts substantial advertising income. The content of all aspects of the media portfolio is reader-driven, resulting in a loyal and engaged user base.
The magazine and website has a unique and healthy local brand encouraging both reader and advertiser interaction, with content suggested and often provided by the readers themselves. The website attracts thousands of visitors every month who can voice their opinion on local news topics or readers can also follow the publication on Twitter.
Circa 60% of the magazines are hand delivered to reader's homes, and are also distributed to restaurants, theatres, cafes, bars, cinemas and visitor centres ensuring maximum readership coverage.
The magazine enjoys unparalleled retention amongst its readers due to its engaging content, and has built up a core of regular advertisers. These advertisers enjoy great results through inclusion in the magazine and can rest assured that it represents a unique and cost effective way to reach customers.
The sale also includes the publication's custom built website, reader and client database (over 5,000 unique and active email addresses in the area) and social media accounts. The magazine's website currently accounts for 15% of the company's income. There is a significant possibility for expansion of the company's online offering.
The brand has grown from first concept and the new owners will obtain unconditional on and offline rights to it. The publication IS NOT part of a franchise and there are no management / franchise fees to pay.
Within recent months, the business has been approached by several people looking to franchise the unique brand in their area. The ease with which the magazine, website and social media accounts can gain traction shows that this could be an attractive option for strong future growth.
The business hours are as required and are dictated by the publication date. The owner works 20 hour
North Yorkshire
£ 750,000
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