Hilton Smythe are privileged to present to the market a uniquely designed and branded beauty business opportunity offering both male and female ‘Sprucing and Beautification’ services. The business opened its doors 5 years ago and due to the time required by our client on his other business interests is unable to take the business to the next level and hence why a sale is now needed.
The clever name, store design and branding are as much an appeal to the business as the range of luxury beauty services and nutritional advice. The range of services include:
- Genetic testing for personalised nutrition
- ‘LED’ mask by Deesse
- 3D - derma roller RF
- 3D - radio frequency
- Massage, facials, waxing and eyebrows
- Laser treatments
- Spray tanning (in the Orangery)
** Gift Cards are available to purchase for all services
There are excellent reviews, including 5 star Facebook customer reviews and a 4.9/5 rating through Google customer reviews. Our client invested heavily in a custom designed client booking system and database including an App facility which allows customers to book any of the services from their phones quickly and securely. There are currently over 3,000 client details on the database with over 1,700 regular active clients booking regular treatments. The system provides accurate sales statistics and business highlights which include:
Over 7,000 client visits over the last 12 months
Client average spend in this period of £84.82
20% clients booked the following treatment whilst there and 45% of all clients visit again
There was 1, 427 new client visits in the last 12 months
Majority of clients visit every 3-6 weeks
1,717 clients book treatments through online which accounted for around £120,000 over the last 12 months which is approx 33% of sales turnover for this period which is outstanding for this sector
30% turnover from male treatments and 70% from women
Due to our client’s other business interests, he is a hands off owner allowing staff to manage and run the business. He identifies there are many opportunities for a new owner with direct industry experience to grow the business, these include:
Adding a 2nd shop to the business with further expansion potential
Adding more related services such as small yoga, meditation classes
Adding more staff - currently there are 70% staff utilisation which is high for the industry and clearly shows a larger team would boost sales
Adding a membership scheme (similar to many local gyms) with seasonal discounts/ group booking incentives
Adding private pamper parties and closed events
Adding product launch evenings
Very rarely do we advertise such a strong but quirky brand in this sector and much sought after London area. To stand out from what is a highly competitive industry will undoubtedly allow any serious beauty entrepreneur to take this business brand and model to the next level.
Early viewing highly recommended.Location
The salon occupies a highly enviable and much sought after trading position in London.
The business enjoys a location visited by many clientele including local residents, businesspeople, tourist visitors and City professionals.
There is limited parking directly outside the businessPremises
Retail / customer waiting area - includes bespoke wooden box and shelving units to display the range of products which include key brands such as ‘I.Image’, ‘emergin C’, ‘ I Mask’ and ‘Wild nutrition vitamins’. There are 2 garden styled tables and chair sets in this area.
Newly installed solid wood with bare tree topped client service counter which includes storage, client database, till/ card machine. Leads into a rear secure storeroom.
- Client waiting room with 2 vintage chairs
- Spray tan room
- Treatment room 1: treatment bed, 2 x trolleys, sink unit, lighting system
- Treatment room 2: treatment bed, Soprano Ice laser machine, waxing equipment, trolley, sink unit
- Treatment room 3: treatment bed, light, waxing equipment and sink unit
- Treatment room 4: treatment bed, 3D Skin Med machine, LED dermo pen machine, light, sink unit
Staff kitchen - washing machine, dryer, wall and base unitsCustomer toiletTenure
The business is being offered as a Leasehold with 5 years remaining on a 10 year renewable lease paying currently £40,000 per year with business rates payable of £16,Hours
MONDAY TO FRIDAY - 10am to 8pmStaff
SATURDAY - 9am to 7pm
SUNDAY - 11am to 5pm
Full time Manager and Assistant ManagerFinancial Profile
3 x Therapists
1 x part time member of the team (when required)
The business generated a turnover in the region of £400,000 with an adjusted net profit of approx £65,000.