Beauty Salons for sale in Suffolk

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 The purchaser came to us from the advertisement on Daltons. 

Julie Ashcroft (Mar 2017)
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Leasehold Price: £250,000 Annual Turnover: £380,000 Annual Net Profit: £110,000
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Business Description
Winners of national industry awards and renowned as the leading salon of East Anglia this is an absolute gem purchase.
It has had excellent profit growth over the years.

The business....It was set up 17 years ago, and expanded and moved into it's current location 6 years ago. Spread over three spacious floors, the salon offers a wide range of beauty treatments in 6 rooms, as well as dedicated nail bar for 4 clients and a pedicure area the seat 2 clients, a separate tanning room and a larger room for group pamper parties and training. The staff room and stock room are in the basement. We have an amazing roof top terrace which is a real client magnet as clients can hire the large sound proofed large room with the roof terrace for pamper party.
The rent is £12,000 year lease hold to include pre emption on the freehold. The Building has Zero business rates

We also stand out from competitors with an ever-evolving extensive menu of treatments. The treatment list... is extensive so it keeps the clients coming back to try different treatments...And we also stock lots of products that are aimed at to our target audience, retail is very much part of the business.

Marketing... our online presence is a massive part of connecting with regular clients and potential new clients. The strategies that are in place means we have excellent revenue from social media
Its a team effort and all staff have a role in the success of marketing. New product specs and marketing activity are documented properly and timetabled. With easy-to-use instructions each task can be delegated to any team member. And every team member has a task sheet of marketing that must be completed each week
The salon using “Phorest” advanced computer software system to track and report on every aspect of business, including events, retail sales and treatments. It also automates bookings and client records, feedback and review processes. Analysis of last year’s results enables the business to adapt new strategies and deliver targeted campaigns that promote relevant products, services and special events to each client.
With integrated social media platforms and e-shots to stay in touch more regularly and an App helps to sell late bookings and time fixed/limited edition promotions.
The salon has excellent business relationships with a wide range of businesses and have their full support at special events and product launches.

The Staff
The staff are totally dedicated to the salons success and the staff all run the salon, they all have tasks and jobs weekly along side being amazing hard work focused Beauty Therapists.
The Salon has perfected its policies procedures and strategies so much so the staff run the salon extremely well with out the owner being present. Development and learning opportunities keep the staff loyal to the salon, by helping to attract, retain and enhance staff performance. The therapists are knowledgeable, passionate and inspired. The training and development programmes that are in place has empowered them to make independent decisions and be confident to guide and advise clients whilst achieving the highest standards of service. This all drives the business to its continued success, the staff are rewarded accordingly as the software in place tracks performance key indicates.

Staff performance is tracked using key performance indicators to inform reviews, such as:
Number of visits
New or repeat
Customer rating
Services sold
Products sold
Courses performed
Average spend per client

The Clients
The business has a large, loyal, client base - 200+ clients use the salon on a weekly basis. Delivering excellence consistently with accessible luxury, is reflected in a high volume of super happy and loyal clients...positive client reviews and word of mouth referrals drives the business forward. There are tried and tested procedures in place to maximise on getting the clients to shout loud and proud about the business and this smart strategy continues to build the business.
19,927 Captured client information
6,300 Emails
6000 Social media followers

The Strengths and opportunities...
Are endless, the salon has an excellent track record in every single department/platform, it has taken years to perfect these strategies... Building on for this would be easy and the finical rewards are already good. but there is so much growth potential for the business to grow easily year on year
Tried and tested policies and procedures have been put in place to ensure the salon runs efficiently, very profitable, and without the owner being constantly present.
Staff have been trained to the highest industry standards, are passionate and dedicated, and consequently this is reflected in the high ratio of 5 star reviews for treatments.

Growing the business...
for the future While the business has been continuously successful and enjoyed considerable growth, there is potential to further develop the business and achieve further increases in turnover and profit in the future.

The business is being advertised for sale as I, the owner, am looking to retire early and explore opportunities to move abroad.
Tenure: Leasehold

Listed by: Bizdaq

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