Beauty Salons for sale in Birmingham

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David Binder (Nov 2017)
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Leasehold Price: £49,999 Turnover: £35,037 Gross Profit: £33,635
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Business Description
Hilton Smythe welcomes to the market, Truth Of Beauty.

Truth of Beauty was founded by the current owner in November 2002 when she identified a gap in the market and the business has been a real labor of love for her whilst at the same time becoming a popular and well used business with a considerable number of regular customers who have been using the business for many years.

The business is now being sold, albeit reluctantly and with a heavy heart only due to poor health and a desire to pursue a different direction, in health coaching. The owner is keen to see her well-loved business pass to an ambitious and entrepreneurial new owner who can take this already thriving business to the next level.

Truth Of Beauty is a Beauty Salon offering a comprehensive range of treatments for both men and women. The current owner is a member of The Guild Of Beauty Therapists and the business offers;

Ladies Love You Be You Treatments such as;
• Brazilian/Hollywood Wax
• Half leg wax & toes
• Under arm wax
• Ladies back wax
• Wax arm and half arm
• Perfect Bikini

There are different waxes available such as Honey Way, Mancini Hot Wax, PHD wax and Sugaring.

The business also offers a range of treatments for men under the Fresh, Clean Men heading including;
• Back Waxing
• Chest & Stomach waxing
• Full leg wax
• Under arms
• Full arm and hand wax
• Hair trimming for legs, arms, chest, stomach and back.

Additionally, the business offers back, neck and shoulder massage, Lava Shell Heated Massage, Eyebrow shaping, Eyebrow tinting and maintenance, Lash tinting, non-surgical face lifts and Thai massage, nails and facial and treatments.

The sale will include an informative website ( ) and social media platforms such as Facebook. The business enjoys brilliant visibility on the internet with really complimentary reviews.

Scope to improve
1. Advertising and marketing campaign, most of the business currently comes from regular customers and word of mouth referrals but an advertising campaign could increase turnover significantly.
2. Introduce a loyalty card/ scheme
3. Offer a discount to NHS employees, Armed Forces, Police & Fire etc.
4. Attend wedding fairs to extol services offered
5. Update the existing website to include perhaps, an online booking facility
6. Explore online voucher discounters such as Groupon and Wowcher
7. Increase the signage from main road, perhaps by using A-boards.

Reasons to Buy
1. A well-established business with an enviable reputation and many existing customers
2. Sale will include quality website and all social media platforms
3. Low running costs with inexpensive rent and no business rates
4. Would suit either owner managed buyer or investment opportunity
5. A real opportunity to increase turnover significantly, current owner has been running at a pace to suit with reduced hours.
6. Current owner happy to offer a handover to ensure the continued success.
7. The second beauty Room is sublet to a complimentary business but this rent more than covers all the outgoing costs.
8. Clients travel from outside of Birmingham also for the Perfect Bikini treatment.

Truth Of Beauty is located in the Maypole / Kingsheath area of Birmingham in the West Midlands.

Maypole Birmingham is a location on the A 435 road on the southern edge of Birmingham between Druids Heath and Heighters Heath and bordering the Bromsgrove district of Worcestershire.

The Maypole is situated close to major transport links such as the M42 via the A435 Hollywood bypass. The A435 intersects the M42 at Junction 3, close to both the M5 and M40 intersections which lies west and east of Junction 3 respectively.

The Maypole is located 7 miles south of Birmingham City Center which is connected by the 50 bus route which runs through Maypole and terminates adjacent to the Selfridge building in the city center.

The 50 bus route is one of the most regular bus routes in Europe, arriving at Maypole every 5 minutes. Solihull can be reached by the 49 bus route which runs every 15 minutes and which also runs in the other direction to Cotteridge. Bus routes 2 and 27 run every 20 minutes to Yardley Wood.

Truth Of Beauty is ideally located at the beginning of a small vibrant shopping parade and thus benefits from high footfall and passing trade.

The business sits alongside other complimentary businesses such as a hairdressers, chiropodist and estate agents and is well signed from the window and nicely presented. There is free parking immediately outside the premises along with free on street parking just along the road.

The business occupies part of the ground floor of an end terraced retail unit and briefly comprises;

Entrance Hall / Customer Waiting Area.
Entry is gained via an entry phone system that incorporates an entry phone and CCTV camera meaning that the owner can see who is at the door and what car they may be in. Slate effect flooring, intricate ceiling coving and long seating unit to one wall with cushion covering. Door to Front treatment room.

Front Treatment Room
Good sized beauty room with massage table and window to front. This room is sublet to a Thai Massage and nails business and achieves an annual rent of £6,240.

Rear Treatment Room
A lovely inviting room with tiled floor and a nice ‘high end’ feel, massage table, painted corner cupboard with tiled top and glass hand wash basin with trendy Mono bloc tap, window and glazed door to rear meaning the room is flooded with natural daylight, freestanding display unit with glass shelves, two wheeled treatment trolleys, Derma Pro VX non-surgical facial machine (this was purchased recently at a cost of over £6,000).

Under stairs store cupboard
There is a useful under stairs store cupboard with hooks and floor storage space.

Walk-in store
Another useful storage area.

There is a good-sized WC which is shared with a neighbouring business with close coupled toilet and hand wash basin.

To the rear of the business is a newly completed veranda which provides a covered walkway to the staff WC and has views over the shared rear garden which is laid to lawn.

We are advised that Truth Of Beauty is being sold as a Leasehold business opportunity, the existing lease is arranged on a monthly rolling basis but we are further advised that the landlord would be happy to negotiate a mutually acceptable lease with a new owner.

The rent is an incredibly reasonable £3,000 per annum.

We are advised that the business benefits from being exempt from business rates.

Bookings are by appointment only with the business operating on

Monday, Tuesday, Wednesday and Friday 8.00am-5.00pm
Thursday from 8.00am-8.00pm

The owner does not work full time, only where regular clients need.

The business is run and managed by our client.

Financial Profile
Truth Of Beauty generated an advised turnover of circa £35,000 as of the 2017 accounts with a gross profit of approximately 96% and an adjusted net profit of roughly £27,000.

Tenure: Leasehold

Listed by: Hilton Smythe

Find out more about this business opportunity.

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