A huge profit margin and a simple but highly effective business strategy has helped this business achieve year on year growth since it launched almost two decades ago. It is now a large scale concern with customers all over the world with six figure annual profits.
Despite this it requires relatively little input to keep it running and is adaptable enough to fit with any lifestyle. The buyer could easily take advantage of this fact by realising the numerous opportunities for expansion or by simply enjoying the income.
Currently, the business turns over £150,000 annually with gross profits of £130,000. This makes it a great lifestyle business to run as purchased but it doesn't have to stop there. Those who want to take the business further can do so by increasing sales by finding new sales opportunities or by increasing advertising and marketing measures.
At present, the business has no sales platforms and few means of advertising or marketing outside of its Amazon site. This shows its core strength as a retail business, capable of generating huge sales with so little but it also presents a host of opportunities.
New sales and marketing platforms such as an independent e-commerce website would help to widen the scope of the business while investment in advertising via social media etc could radically increase the flow of customers.
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