The glittering collection of bridal dresses, ball gowns and formal dresses is highly impressive, and is lush with beautiful fabrics, embroidered beads, lace, ribbon and colour. The shop is well organized, beautifully presented and offers a warm welcome and personalized service to clients. The business is well positioned to respond to the growing market for special occasion dresses, and has the opportunity to grow quickly as the industries of cruising, weddings, proms and private functions and events, all rapidly expand.
The business was established 3 years ago by the current owner. The current owner has a talent for the selection and purchase of beautiful dresses and accessories, and a creative flair in presenting the dresses and arranging the window displays. The business is a show-case of stunning dresses, beautifully displayed and perfect for every glittering occasion. The current business owner now wishes to focus on other business interests, but this offers a new owner a superb opportunity to grow the business and position the business comfortably among other high-quality service providers in the bridal and prom industries.
Potential Growth The business website offers an ideal platform to extend the marketing of the business, in association with other industry service providers such as hotels, wedding and events venues, high school and university prom organisers and charity and corporate events organisers. The opportunities for the business to grow are both extensive and exciting. The weddings, proms, gala events and private parties are all rapidly expanding industries and this business has much to contribute.
Facilities This is a leasehold business with a large shop-floor, a fitting room and two display shop-front windows. The business is located in the centre of Sandown, which is both a busy year-round town and a popular tourist destination.
Competitive Overview The business owns over 2,000 stunning unique dresses, with a book value of circa £300,000.
The business offers an extensive collection of bridal gowns, ball gowns, cocktail dresses and formal dresses for every glittering occasion, including weddings, proms, cruises, and gala dinner events.
These beautiful dresses range from 6 to 30 in UK ladies sizes, and are available for hire or for sale.
Whether the dresses are hired or bought, the business offers clients excellent value-for-money, with the dresses competitively priced in relation to the value of the experience and the glittering occasion they will be worn at.
Clients are offered a personalised experience in selecting a dress, with the opportunity to feel and try on dresses, and order small alterations to ensure the perfect fit.
Sales are consistent with year-round cruises, weddings and private events, but peak during the prom season at the start of summer and before Christmas and new year.
The business is located in a busy high street and benefits from year-round local and regional trade, with clients travelling from across the Island and the south coast of the UK.
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