Hilton Smythe is delighted to welcome to the market Mad Hatter’s Tea Parlour. This themed tea room was originally established in 2014 by our client. The owner is now looking to sell the business due to the desire to focus on other business interests.
The tea rooms boasts a fantastic new menu that suits the theme well offering cream teas, all day build your own breakfasts, sundaes, a large range of teas, coffees and milkshakes, sandwiches, toasties, soups, jacket potatoes and much more! They offer freshly made scones and cakes as well as an excellent younger generation section. The store also provide gluten free products and healthy options such as salads and a variety of smoothies.
The tea rooms offer reservations and take-aways as the owner has built up regular trade with the local business' in the area.
This is a unique tea rooms that is perfect for any age; from a single person visit up to a table of 12, ideal for family visits. The tea room gets very busy on market days, school holidays and when promoting specials such as Mother’s Day Afternoon Tea, drop in kid’s activities, Baby Shower and Anniversary Parties to Gingerbread House Making!
Around the tea room are quirky ornaments and pictures. We believe these items are made by a small independent local business which is a brilliant feature. Our client then sells these items for a little extra income; this does also include the tablecloths that the customers dine on!
We are advised that our client provides children’s themed parties which offer a choice of dressing up costumes to match the child’s favourite characters. These parties are highly popular in the town and should be promoted more. The parties include party games, craft making and face painting.
The business is currently generating an advised turnover of around £76,400 per annum with a gross profit of circa 48% as per 2016 accounts. Although this turnover is healthy we feel this could be increased further.
One way to boost turnover would be to open at 8am or even stay open later. There is also the option to open one late night to run alongside the other businesses on the parade. This should allow for a boost in custom. The current owner has recently arranged quiz nights every other Wednesday evening, these are very successful and are a great way of attracting new custom.
The business does already receive a generous amount of repeat loyal trade due to its great reputation, fantastic customer service and charming food. The business also boasts a 5 star food and hygiene rating for its fresh food. We believe the tea rooms use locally sourced products which is a great way to support the community.
The business has an enviable online presences with over 2,700 followers on Facebook. The business also has an average of 4-5* reviews on TripAdvisor. Free social media is a great way to promote the business and should be carried on by the purchaser.
This is a charming tea rooms for a buyer looking for a successful business with a magical feel to it. Hilton Smythe highly advise early viewing to take in this fantastic business opportunity.
Mad Hatter’s Tea Parlour is located in Goring-By-Sea, Worthing, West Sussex.
The business is situated on a main high street in the town centre of Goring-By-Sea. This is a coastal town that receives a generous amount of tourist attention. The town offers clean beaches and a beautiful town centre. There is an abundance of activities in this area such as water sports, festivals, site seeing, race courses and much more.
The business is located on the A259 that runs across the coastline. The road runs from Eastbourne through to Bognor Regis. This is a well-used main road that sees a heavy amount of passing trade, benefiting businesses in the area.
There are several bus stops dotted around the town, the closest being just a short walk away. Furthermore are two train stations which are just a 15 minute walk from the premise.
The business boasts a brightly coloured premise which is highly eye catching to passing trade. The front of the property is well signed, clear to passing trade. There is a terraced area with seating, great for dining in the summer.
Inside the tea rooms is a large open plan themed seating area. There are covers for 18 plus 2 bar stools in the window. There is a large central service counter with a view of the full premise. The counter top is used to promote cakes and other delicious foods.
To the rear is the kitchen which is fully fitted. There is also a store room complete with stainless steel shelving units. There are also customer toilets on this floor.
Snow cone machine
Tables and Chairs
Glass fronted drinks fridge
Under counter fridge
Two chest freezers
Two large stainless steel preparation benches
Four camera CCTV system
There is parking to the rear of the premise for 2-3 cars.
We are advised the business is Leasehold.
Original lease length: 10 years
Left on the lease: 7 years
Rent: £13,500 per annum
The business is open-
Monday - Friday: 10am – 5pm
Saturday: 10am – 3pm
Sunday: 10am – 4pm
Sunday hours are dependent on reservations, weather and bookings. The tea rooms could open till 5pm on Sundays (reservations and parties permitting)
The business is run and managed by our client with the help of 2 members of staff.
The business is currently generating an advised turnover of around £76,400 per annum with a gross profit of circa 48% as per 2016 accounts.
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