t SureCare, we remain committed to providing exceptional care services in local communities across the UK.
Since 1994, our care services have expanded across the country. With help from small business owners like you, we’ve been able to provide a comprehensive range of care services to those in need of home support.
We cover various aspects of the care industry, from everyday personal home care support to assisting those with 24 hour complex care needs. We’re committed to looking after people in all stages of life’s journey, from babies and young children to the elderly, as well as those with varying disabilities. SureCare franchises across the country strive to go above and beyond to provide care and support where it’s most needed.
SureCare is fully regulated by the Care Quality Commission (CQC) and all of our staff are subject to enhanced Disclosure and Barring Service (DBS) clearance. This way, we ensure that your clients receive only the best quality care, delivered to the highest of standards.
By becoming a franchise owner of SureCare, we can make sure you receive the right levels of business support and guidance, just as we deliver the best quality of care to individual clients.
Our society is witnessing a period of demographic change and for the first time in British history, there are more people in the UK aged 60 years and above, than there are under the age of 18 years. The UK population is also living longer, and this has resulted in an increase of age related conditions, many which lead to people requiring help and assistance to remain within their own home.
We know that if you live a long way from your elderly or sick relatives, have a young family of your own or a heavy workload, then it’s often extremely difficult to provide them with the care and attention they require during the working week.
The combination of an ageing population and the growing popularity in home based care has seen the demand in home care services growing at an extraordinary rate. The UK Home Care Market is now valued at a staggering £6bn with two thirds of this being spent on the over 65's.
SureCare is working in a vibrant, growing market with opportunities continuing to open as the population gets older. The government and private individuals are now putting more emphasis on care within the home as opposed to residential care for many client groups.
Therefore the homecare market offers a promising and secured economic future within a growing and recession proof market. SureCare’s quality care packages are available to both private paying clients as well as to those who qualify for funded social care. The introduction of direct payments by the government now gives people the freedom to choose SureCare as their preferred home care provider.
We offer the opportunity to create your own successful business in one of the fastest growing sectors in the UK, offering you both financial rewards as well as satisfaction in knowing you are providing an invaluable service within your community.
SureCare provide professional, personal home care and companionship for elderly, disabled and convalescing people who wish to continue living in their own homes. Our services range from full time live in care, respite care, sleepovers, household management, personal care and companionship. Our services are tailored to individual clients' needs and can be changed as circumstances change.
SureCare now have over 22 years’ worth of experience providing care, companionship and help to people across the UK. All of our carers are carefully vetted and we work hard to ensure that our staff are well matched to each client's needs.
Our core services enable your family members to remain independent and to continue living independently, with the kind of care and support you would like to provide yourself.
Training and Support
We need our franchisees to have the knowledge and confidence to be able to deliver excellent customer service from day one of their SureCare franchise so before any franchisee is able to trade, they must complete a one week intensive training course at our Central Office.
In addition to the training program, we offer ongoing mentoring and fantastic levels of support in key areas such as finances, operations, recruitment, marketing, business development and care registrations and accreditation.
You will be able to take advantage of the SureCare central marketing support which includes marketing literature, merchandising materials, website, PR, business stationery and many other items which are often beyond the reach of start-up businesses.
Your Exclusive Territory
As a SureCare franchise owner you will operate your business within an exclusive territory which is large enough to support the growth of the business. We use bespoke software to help us divide the territories in line with the local authority boundaries. This allows us to provide you with detailed demographic data to help choose your territory in the beginning.
Literature & Marketing
We will provide you with a complete start up pack including letter heads, business cards, banners, leaflets, flyers and brochures which we will tailor to your specific territory. SureCare also operate an effective and ongoing PR strategy to help build brand awareness and generate media coverage locally and nationally. All new franchisees benefit from an exclusive PR campaign to assist the launch of their new franchise business.
Gaining New Clients
We offer support and guidance on how to communicate the benefits of our services to the most relevant audiences so that you can gain new clients and grow your business. You will be required to meet people and build relationships with referral sources across the care sector including your local authority and social services teams.
The strength and reputation of the SureCare brand will help you to gain new work through word of mouth recommendations and our growing network of franchisees means that you may also benefit from leads created by a neighbouring SureCare offices.
You will receive ongoing support from our own marketing and PR campaigns which are all designed to promote the brand as a whole and intended to set SureCare apart from the competition.
Website & Social Media
Our website www.surecare.co.uk is prominent on all leading search engines and is an effective source for new customer enquiries. All franchisees are given a profile page on our main website which can be used to promote their services as well as to recruit staff. Our national Marketing & PR Campaigns will help drive visitors to your website.
Social Media is one of the most powerful tools in SureCares marketing strategy. We operate an effective and ongoing social media approach which enables us to communicate our services to millions of online users. We also encourage franchisees to use Social Media as this gives them the capabilities to create a strong personal connection to prospective customers. Our central office marketing team are at hand to train and support franchisees in putting an effective social marketing strategy in place.
Recruitment & Research
Using our experience we will assist you with an office search as well as senior staff recruitment. We will offer you good advice and guidance on research in your chosen territory.
There is an initial investment required to start a sustainable SureCare franchise. The amount will vary to some degree depending on the area you choose to operate and the ownership of the premises you operate from.
Our franchise fee is £36,000 (Ex. VAT). With an ongoing service charge of 5% (Ex. VAT). We estimate an investment requirement of between £70,000 - £90,000 which includes working capital and the franchise fee. Once we have jointly established the true capital requirement we can then discuss how this capital is raised and deployed.
Whatever that amount many be, you will need access to 30% of that amount as direct cash from your own resources, the balance you can raise from our selection of financial partners.
A SureCare franchise has proven to be a very profitable business model with a number of franchise owners reporting annual turnover levels in excess of £1,000,000 with substantial profits. We aim for new franchisee to break even within 9 months of CQC Registration and would expect an established office to achieve gross profits of 40% and net profits of between 15-20%.
If you like what you’ve read so far and can identify with the SureCare Franchise opportunity then we would love to hear from you.
The next step would be to call us up and tell us a little bit about yourself and find out where we can offer you a territory. We will then invite you to meet the SureCare team at our central offices and discuss the opportunity in further detail.
Office Open 9-5
Care Workers operational 24/7
Support and Training:
FULL TRAINING AND SUPPORT GIVEN
FRANCHISE TERRITORIES AVAILABLE ACROSS GREATER LONDON
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