Premier Sport

Premier is the UK’s Number 1 Sport and Physical Activity franchisor and a European Top 500 franchisor. We deliver over 30,000 Sport, physical activity and health and wellbeing activities every month, and we are the only full member of the BFA in the sports franchising sector.

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Premier Education Group - Educating and Activating the World.

The franchise with a passion for improving the health and wellbeing of children and young people.

Who are Premier Education Group?

Did you know that around half of all children in the UK fail to meet their recommended levels of daily activity? Or that roughly 30% of children under 15 are now overweight or obese? Premier Education is a franchise that’s doing something about it, and we’re after people like you to work alongside us!

Premier Education is the UK’s number 1 sport and physical activity provider, and a European Top 500 Franchisor. We have been established since 1999, building through 125 territories in the UK. 

We’re much more than just a sports franchise. We’re also at the forefront of delivering dance, drama, health and wellbeing programmes. Our courses are held before, during and after school, as well as in summer holidays. In 2017 we worked with over 10 million children, and now we’re even expanding globally, into America, India and China.

Thanks to our reputation, we’ve been able to partner with UK Sports Associations, including British Fencing, British Gymnastics and England Hockey. These partnerships allow us to offer first-class training to all our staff – that’s over 1200 Activity Professionals – to make sure every product we offer is world-class.

“Premier is a recognised brand. It’s in 15% of primary and secondary schools in England. That’s the sort of thing that makes life a little bit easier - the name alone opens doors” - Adam Kempton, Franchisee since 2011.

Building Your Franchise:

If you join Premier today, you’ll have access to your own exclusive territory, and 20 pre-arranged meetings with schools in your area. You’ll receive a full starter kit, equipment and 14 months of support from our HQ to help get your business off the ground. This support starts 2 months before you begin trading, covering business planning, recruitment and KPI structures.  We also offer training on sales, operations and marketing to give you the best possible chance of creating your success.

Investment in a Premier franchise starts at just £14,950+vat. Thanks to our proven track record of success, we’re capable of securing a substantial percentage of the total investment required from a financial lender, which opens the opportunity to those with the most dedication, regardless of resources.

Once you’re up and running we continue to support you from our HQ with our operations team and marketing department, as well as local mentors in your territories. Our most valuable asset, though, is the support from our other franchisees, who will always be on hand to offer advice and support to both new and established members of the Premier family. 

“Premier has been one of the best decisions I have ever made, as not only am I running a successful business, but I am making a real difference to the local communities we serve. I now have around 75 staff across 7 territories” – Danny Bloomfield, Franchisee since 2003

Contact Us Today!

If you have a drive to succeed and want to make a positive impact on the lives of children and your local community, then we want to hear from you. We’re activating and educating the world right now, so get in contact today to start your own franchise and become part of the change!


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Recruitment Case Study - Alistair Hudson

Premier Education Group - This is why my Premier is more than sport

Danny Bloomfield - This is why my premier is more than sport...

Stuart & Liz Bartles-Smith - This is why my premier is more than sport...

Nick Shirley - This is why my premier is more than sport...

Elliot Anderson - This is why my premier is more than sport

Raakhee Morrison - This is why my Premier is more than sport...

Introducing Franchisee Simon Gibbons - Grimsby

Premier Sport 2014

Lawrence Dallaglio supports Premier Sport franchisees

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BFA Member?



Premier Sport franchisees benefit from their association with a great brand, along with well respected ambassadors from the world of sport and a proven business model.

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