Independent solicitors in the UK are facing challenges – increased corporate competition, price conscious clients and rising costs. Because of this, they are more motivated than ever to look at how they can affordably generate new leads.
That’s why I created Law Firm Leads – we don’t farm leads for solicitors. Instead, we help solicitors convert more of their website traffic into real data they can use to win new instructions, using a proven content marketing strategy.
We have created in-depth guides for divorce, employment and personal injury and we promote these guides on our client’s websites. If someone wants to download the guide, they must complete a short webform on our client’s website in order to get it.
Once they’ve done this, our client gets an email with their contact details and the person gets an email with a link to their guide.
This system is currently managed by our email marketing software, Infusionsoft.
Offering a guide in this way helps our clients to:
Stop potential clients from leaving their website without taking action
Converts website traffic into contact information
Assert their expertise and experience within the practice area
Builds trust and client confidence with prospects
Significantly increases the chances of prospects instructing them in the future
Who would this business be perfect for?
It would be really easy for someone who already works with solicitors in a marketing capacity and has contacts within the industry to buy Law Firm Leads and multiply its revenue.
Although, I had no prior experience with solicitors when I set this business up. So, for anyone that is a keen content marketer, or marketer, or would like to branch out into the legal industry this is a ready-made business to get started with.
It’s a monthly subscription model
Client retention is incredibly high
You are simple reselling a product that has already been created
Provides a profitable source of passive income
Very little work to set a new client up
I’m always asked to create guides for other practice areas – massive opportunity here to branch out into other practice areas
Reason for selling:
I won’t be sad if I don’t sell the business as it generates a nice passive monthly income for me.
But the reason why I am putting it on the market was when I sold another business I was working on, out of curiosity, I ran Law Firm Lead’s figures past my broker and was pleasantly surprised.
I’m also working on much bigger projects at the moment, so don’t see myself having time to push this one any further – which would be a shame not to.
So, if it sells then great. I get more time for other projects. If it doesn’t, I’ll happily keep the money.
What’s for sale?
Mailchimp account with 5000 + contacts and history of all email marketing
Data that has opted in to receive marketing from us
All the intellectual property – the guides and email sequences that is resold
The transition of the Infusionsoft account that manages the client campaigns
£345.31 a monthly recurring revenue
£66 costs a month (Infusionsoft)
£279.31 monthly profit
Is this business relocatable:
Is this business home based: