Ecommerce/Website based retail for sale

View the "Profitable Cut-To-Size Plastics Business, Majoring in Secondary Glazing Kits, Greenhouse Plastics & Plastic Roofing Products" below and request further details. Alternatively, please view the similar businesses in the 'You May Also Like' box below.
 

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John Peacock (Feb 2017)
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Asking price: £15,000 Price Reduced Annual Turnover: £72,300 Annual Net Profit: £12,000
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Business Description
Established back in 1973, TW Plastics is today an online business website offering a comprehensive range of quality plastic products for indoor and outdoor DIY products to both trade and public customers.
Major product areas include secondary glazing kits for internal windows, plastic glazing sheets for greenhouses and outdoor structures, guttering and rainwater systems.
Many products are ‘Cut To Size’ to meet customer requirements. Customers are able to specify when ordering on the business’ website their desired width and length of plastic sheet down to the millimetre. Cut-to-size products are also available in a range of thicknesses to suit differing customer budgets and level of need for the benefits of the products (such as noise reduction, strength, heat retention etc.).
The TW Plastics website has been custom-built to meet the requirements of providing bespoke-size plastic products to trade and public customers across the UK. For example, the website coding includes formulas to charge the customer not merely by square cm, but also including consideration of whether multiple sheets of their specified sizes can be cut from a single parent sheet as are acquired from supplier (allowing savings to be passed on to the customer where appropriate). By way of further example, the website also automatically amends customers' carriage rates to reflect the payment costs of dispatching to addresses in areas such as central London or the Scottish Highlands. The website is fully secure and currently handles payments smoothly using SagePay and PayPal.
The TW Plastics website is also fully optimised, with both on-site and off-site Search Engine Optimisation work on the business’ top 20 keyword phrases, in partnership with an outside Search Engine Marketing company, having originally begun around 10 years ago continues to the present day on the current website. As of November 2017, the TW Plastics website appears in the top 10 (i.e. page 1) positions on Google for 17 of its 20 targeted keywords, and holds position 1 on page 1 for 8 of these 17. This has led to very healthy levels of organic traffic being directed to the TW Plastics website each month.
Further traffic is drawn to the website through the ads of a fully optimised Google Adwords account, and those Adwords campaigns are included as part of this sale.

Recent business performance:
Turnover (November 2016 to October 2017 inclusive): £72.3k
Net Profit (November 2016 to October 2017 inclusive): £12k
The business would suit equally well a new owner in the form of an existing business, perhaps in a similar trade such as joinery or glazing, or an individual with a workshop or other small to medium sized workspace looking for a great self-employment opportunity. There is, as can be seen below, huge potential for expansion of the business to make it even more successful than it currently is. It is also suggested that this business has been priced extremely competitively when one considers its recent turnover and profit, and due to the sheer length of the list of what is also offered for the sale price:

• The business website: https://www.twplastics.co.uk
• Details, including contacts, for all suppliers.
• Introduction to our Search Engine Marketing partner, who have over 3 years’ experience in marketing this specific website for the business, and full details of the monthly package currently in place with them.
• Full information regarding the 20 top targeted keyword phrases for which the website has been optimised.
• Details of the business’ current chosen courier, including a full breakdown of their rates and services, and an introduction to our account manager at their organisation.
• The full Google Adwords campaign for the business, including hand-over advice on top performing keywords and other relevant factors.
• Electronic copies of around two dozen information sheets and guides relating to the products, their assembly, cleaning and care.
• A PDF copy of our most recent catalogue, and all physical copies outstanding at the point of sale.
• 1 month ‘distance hand-over’ of all required telephone and email contact with product specialists, the IT manager (and his knowledge of the website itself) and the E-Commerce Director (and his knowledge of how the website has been marketed and performs commercially).
• 1 day’s training in person regarding the fixing components of the secondary glazing kits. (Further days’ training could then be arranged if required at a cost of £250 per day plus expenses).
• A hard copy summary of the questions most frequently asked by customers and full answers to them.
• The business’ email mailing list and examples of recent email marketing emails sent advertising the business’ products.
• The business’ existing phone number to ensure continuity of communications with customers.
• Goodwill of the 40+ years of authority of the business in its marketplace.
Further information is, of course, available upon request. Please feel free to contact for more details.

Property Information:
Living Accommodation: N/A
Location: The business’ trading platform is online, though orders can be (and currently sometimes are) taken over the phone also. The buyer would need to relocate the physical operations of the business (chiefly the stock described above) to their own location.
Premises Details: N/A
Size in Square Feet: N/A
Planning Consent: N/A

Business Operation:
Expansion Potential:
At present the sales levels of this business are at their highest in autumn and winter months, when demand for secondary glazing kits as a means of heat retention is at its highest. However, even at that time of year there is potential for expansion. For example, offering a sliding secondary glazing kit (such as a Newdawn kit or Easyfix Sliding Kit) would boost sales (many customers have asked for this specifically, and we have investigated offering such a product and would share findings as part of the sale).
Developing specialist Christmas-themed ranges would also be fruitful in winter.

Spring and summertime business expansion opportunities include: expanding product ranges to offer more plastic sunshade films and plant supports than are offered at present; developing new ranges of summer garden plastic products (such as paddling pools, for instance).
Other opportunities for expansion (throughout the year) relate to additional services which could easily be offered to customers with existing product ranges for additional charges: adding polished edges or rounded corners to sheets; offering pre-drilled cut outs for handles or sockets; expanding to cut plastics in non-rectangular shapes (e.g. to fit circular or arched shaped windows); taking and fulfilling international orders (at present the business serves the UK only).
The business can also be marketed even more widely in several ways not presently undertaken, such as: Creating a DIY Blog regarding secondary glazing issues, greenhouse maintenance or other related product areas; use of videos in marketing product ranges (e.g. DIY tips on how to install them); social media advertising.

Reasons for selling: To pursue other business interests and priorities.
Trading hours: 24/7 online.
Employees: 0 (and only 1 would necessarily be required).
Years established: 44 Years

Other Information:

Website: https://www.twplastics.co.uk/
Home based: Can be run from home, provided the home has a workshop or similar space with room for the stock of 465 sq ft and the new owner's saw machine.
Relocatable: It is necessary to relocate this business, as it comes with no physical property.
Trading Hours:
24/7 Online

Support & Training:
Please see Listing: 1 month 'distance hand over' with unlimited phone calls/emails with IT Manager and E-Commerce Director. 1 free day's training regarding product ranges. List of Customer FAQs and Answers

Location Details:
Online Business Website - The physical operations side would not take up much space and would be relocated to the buyer's location.

Is this business relocatable: Yes

Website:

Find out more about this business opportunity.

 
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