Profile Information
About Us
Capital Electrical Wholesalers are the UK’s leading Electrical Wholesaler focussed on supplying electrical components, products, and materials to the SME Electrical Contractor market. We offer trade counter, online ordering facilities & delivery services.
The business has built an impressive reputation amongst its customer base for delivering a professional, friendly service, offfers an extensive product range and highly competitive pricing.
Our Business...
Operating from our high-profile company-owned location in Greenford, London & a growing number of franchise stores, we are dedicated to serving the electrical trade.
Capital Electrical Wholesalers are members of the industry-leading buying group AWEBB - a progressive & ambitious purchasing consortium. Franchisees will join AWEBB from launch with access to over 120 electrical product & component manufacturers, exclusive pricing & terms, promotions & much more! Our business has grown rapidly and are offering franchises across the UK to individuals that are willing to invest in a professional, innovative brand and in a proven, highly profitable business model. We are interested in talking to people who are new to industry as well as existing electrical wholesalers looking to join our brand & a growing network that will work in partnership.
We have ambitious plans to build a 100+ strong network of franchise partners. Franchisees must have a background in b-2-b sales as well as a natural ability to deliver outstanding customer service. If you have experience in the electrical trade or a related technical business then great but most importantly you must be able to demonstrate drive, energy, and enthusiasm to build a sustainable, profitable business. We will be with you all the way from planning to launching your business as well as ongoing support and guidance.
A complete Start-up Package…
We offer a comprehensive package of pre-opening support. It’s based on our experience and is designed to get your CEW franchise up and running as quickly as possible. Our Franchise Package includes:
# Initial training programme covering all aspects of the business
# Guidance & support with premises search, location, design, fit-out & branding
# Assistance with recruiting & training your team
# AWEBB Membership – access to 120+ electrical product manufacturers
# Guidance on stockholding levels
# Supply chain - introduction to our recommended suppliers
# Dedicated electrical wholesalers IT systems
# Use of our trademark & branding
# Assistance with Business Planning
# IT systems & processes
# Business development & marketing support in your local area
# Listing on CEW’s website
# Detailed franchise operations manual
# 5-year Franchise Agreement (renewable)
# Onsite launch support
Comprehensive Franchisee Support…
At Capital Electrical Wholesalers we understand the importance of supporting all of our franchisees. That's why, we offer comprehensive guidance & support on an ongoing basis. Our franchise allows you to be in business for yourself.. but never by yourself. We really do want all our franchisees to be highly successful & we will support you in achieving your goals. Our ongoing support includes:
# Ongoing brand development activities
# Sales & Marketing support
# Sales promotions activities
# Ongoing training & development programmes
# Guidance & recommendations to suppliers
# New products & services initiatives
# Regular meetings & communications with franchisees
# Operational advice & sharing best practice across the network
Advantages of joining us
# CEW is a member of AWEBB – the industry’s leading, progressive buying group. Our franchise partners will be able to join AWEBB consortium with access to extensive supply chain, competitive pricing, extended payment terms & industry-leading annual rebates.
# Franchisees will benefit from our comprehensive training programme. You will be fully trained in all aspects of owning and operating a CEW franchise!
# Our franchise offers a genuine business opportunity to deliver excellent sales & profits. With our guidance & support, franchisees can achieve an extremely attractive income and return on capital invested.
# Excellent cash flow business - our target market is SME electrical contractors who pay at point of purchase, providing a low debt risk. In addition, you will benefit from ‘just-in-time’ supply chain efficiencies & extended supplier payment terms.
# Cost-effective marketing strategy & dedicated marketing support – includes our contemporary website with online ordering capability.
# We have a ready-made marketing solution for Google, Social Media platforms and traditional marketing activities designed to reach an area specific audience for each franchise location. Franchisees will have the support of our Marketing Agency.
# No requirement for large, expensive warehouse premises. Our stores are mainly located in visible, convenient locations – typically 1,200 to 2,500 sq ft ensuring efficient, cost effective operations.
# The electrical components supply market is valued at £3 billion p.a. in the UK, with electrical wholesalers accounting for over 70% of the electrical components and electrical materials business, predominantly supplying the building and construction sectors.
# A genuine business partnership… the strength of a growing brand - working together in partnership with CEW’s unrivalled business development & support available to you whenever it’s needed.
Interested in joining us?
To plug in & switch on to Capital Electrical Wholesalers franchise, simply get in touch today!
We’d be delighted to hear from you!
Let’s get connected!
