Auntie Anne's

The world’s largest soft pretzel brand is looking for hard-working, passionate franchisees to open their own Auntie Anne’s store!

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Our History

When Anne Beiler baked her first pretzels in a Pennsylvania farmer’s market, she wanted to create a great product and provide people with an amazing experience. After some experimentation, “Auntie” Anne created a masterpiece. Customers kept coming back and asking for “the best pretzel they had ever tasted.” People wanted more. They asked for the secret recipe so they could have soft, delicious pretzels and drinks wherever they were. As a response, Anne and her husband looked for new ways to expand and bring the taste of Auntie Anne’s to the world.

Word spread. New locations were opened to meet demand. The brand grew from a farmer’s market stand to shopping centres, university campuses, airports, amusement parks, travel hubs, stadiums and more. As the bakeries multiplied, the menu also expanded.

About Us

Auntie Anne’s is now the world’s largest soft pretzel retailer with over 2000 stores in more than 25 countries. We have been in the UK since 2003 and currently have 40 stores around the country with plans to have 50+ stores open by the end of 2020, bringing our pretzels to the people wherever they may be. In the UK we have stores in shopping centres and travel hubs, including an airport, but we are developing new formats including larger bakery café style units, street side grab and go units and converted shipping containers for outdoors usage.

Our differentiator is that our products are made from scratch, hand-rolled and baked in full view of our customers and guaranteed to be fresh out the oven. We only keep our products for 30 minutes to ensure they are of the highest quality for our customers.

We are however so much more than just pretzels. We’ve evolved from the classic original and cinnamon pretzels from 30 years ago (although these are still the most popular!) and now have a full bakery line-up including pretzel-based breakfast buns, pizzas, hot dogs and many more. Because all of our products are made by hand at each store from the same original pretzel mix, we can make an extensive range of products to cater for a wide range of customers and at any time of the day. We also have cold drinks including our homemade fresh lemonade, coffee and in some store’s gelato and milkshakes.

The Start-Up

Our Head Office team will be there to support you from the initial property search to recruiting your first team of employees to your Grand Opening event. We have a wealth of experience behind us with a previous major car rental UK franchisor and ex food franchisees on the team. Plus, with over 10 years of working on this brand in the UK we have strong relationships with landlords, suppliers and wholesalers to ensure we can get the best outcomes for our franchisees.

We’re looking for fantastic franchisees who have the perfect mix of staff and retail management, who are operationally focused and passionate about the brand to turn these simple ingredients into a great business.

The minimum investment is £40,000 (the total is £140,000 but you would only need to put £40,000 in yourself, the rest can be raised through funding.)

Get in touch by filling out the enquiry form below for more information!

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