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TruGreen

TruGreen Professional Lawn care is an exciting business opportunity with the support of the world’s largest lawn care company and is an ideal prospect for self motivated individuals who are looking to manage and grow their own lawn care franchise

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Why not reduce the risks of setting up in business by yourself, by investing in a TruGreen franchise and get the added benefits of a healthier, outdoor life and business support package that’s second to none!

A TruGreen Professional Lawn care franchise offers a fantastic business opportunity and is ideal for self-motivated individuals wishing to develop and manage their own lawn care business. The lawn care market is growing and has over 26 million homes in the UK, 90% of which have gardens, making it a growth market worth becoming a part of!

About TruGreen

TruGreen is a year-long business opportunity, which involves providing tailored lawn care treatments to customers in your local area. Treatments will vary from lawn to lawn but will include scarifying, aerating, weed and feed, moss / algae clearing from pathways, patios and driveways plus a wide variety of garden clearing and tidy-up activities. When you’re not providing lawn care treatments, you will be marketing your business, liaising with your customers and training and recruiting staff to provide your lawn care services.

There’s huge scope to expand your business with the potential to run a fleet of branded vehicles. By servicing just 4% of the homes in your territory, you could build up a lucrative lawn care business with a fleet of up to 10 branded vehicles.

Why TruGreen?

In addition to the attraction of a growth market and proven business model, you will benefit from unparalleled training and on-going support from TruGreen’s support team. This starts with an initial comprehensive training course prior to trading. You will be provided with extensive technical and business training, marketing advice and information on how to acquire and retain customers. You will also become qualified for pesticide application from the National Proficiency Council (NCPT).

In addition to the support from TruGreen’s franchisor, ServiceMaster, who have more than 50 years franchising experience, you will benefit from on-going support from your Network Brand Manager, Steve Welch, who has more than 30 years’ experience in the turf industry.

So, if you’re determined, positive, can follow a system, a good communicator and have an ambition to grow and develop your lawn care business, we would love to hear from you!

For further information, contact us today!

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David Inglis - TruGreen Edinburgh South West

In 2015, David took the decision to go into business for himself. After having worked behind a desk for over 10 years, he wanted to operate a business in the fresh air, where he preferred to be. He decided on a franchise business as he liked the idea of having a support network and access to advise when he needed it.

“After doing my research on TruGreen and after speaking to Steve Welch about the business model, I knew it was the right choice for me. It joined up my desire of working outdoors in the fresh air, my gardening hobby and getting the safety of having a full team of support behind me to help run the business should I need it.

“The training was everything that was promised and more. It was a thorough, detailed course outlining all the possible things that I would encounter on a day-to-day basis. We covered everything from different types of lawn disease to different types of pests and how to deal with them all individually. The course gave me more than enough information on how to deal with everything. The training doesn’t just consist of a two week classroom course though; I am nearly a year into my business and the training is still ongoing. When you have someone like Steve on the end of the phone, it’s hard not to call him and ask for help, which he is always more than happy to give.”

After the first three months of starting his business, David acquired 21 regular customers. Now having been in operation for just under a year, David has 55 regular customers and a further eight who have called him for ad-hoc treatments during the past year. Over the next five years, David plans to operate a multi-van business, employing two members of staff and achieving a minimum turnover of £150,000, helping him to purchase of a second territory.

David struggled initially with time management when starting his business. His enthusiasm for the outdoors made him want to be out in the field every working hour, however with experience and guidance he soon understood that time needs to also be spent on administration such as stock control, invoicing and accounts.

He advises: “If it’s right for you, do it. Of course, do all your due diligence to be sure it is right for you. Be prepared to put in a lot of hours and a lot of hard work at the beginning but the rewards don’t take long to come through. You’re your own boss; the sense of pride and ownership you get when you go back to a lawn you’ve treated and you see how well it has progressed is second to none. Best job I’ve ever had!”

 

Mike Lethbridge - TruGreen Newbury and Basingstoke

Mike began his TruGreen franchisee journey in February 2015 after deciding he wanted to operate his own business and be responsible for his own income.

With a background in IT and financial services, Mike was able to transfer his skills in business management and customer services to the lawn care industry as a successful TruGreen franchisee. Within the first three months of owning his TruGreen franchise, Mike converted over 70 customers, meeting 60% of his annual customer acquisition target in his first quarter.

“I needed to know I was investing in a company I could work with, after meeting with Steve and the team, I soon realised I would be confident in the service I was delivering with the TruGreen support team behind me.”

Over the next five years, Mike hopes to have a multi-van operation and add another nine members of staff to his team. He already employs one team member who has been through official training with TruGreen, after only three months of owning TruGreen Newbury & Basingstoke.

 

Martyn Horton - TruGreen East Hertfordshire and North Essex

After a successful career in the finance industry, Martyn decided it was time to work for himself. He first searched for management franchise opportunities within the cleaning industry as he wanted a number of staff to manage and co-ordinate.

After looking at various different options, Martyn discovered TruGreen Professional LawnCare. This opportunity intrigued him and he began to look further into the lawn care industry, dedicating his time to researching all franchise opportunities available within this sector. After completing his market research, Martyn decided TruGreen would be the right franchise investment for him. Although it was not the management route he initially considered, Martyn decided it was a less risky option if he was able to build the opportunity into a management business after doing all the ground work himself first.

“My decision to choose TruGreen was down to the professionalism I saw when visiting ServiceMaster head office. Not only that but the level of knowledge and expertise brand manager, Steve Welch has on lawn care is second to none.”

May 9th 2015 marked a significant date in Martyn’s diary; not only had Martyn been in business for two months, he also signed up his 50th customer. With each customer being worth an estimated £400, Martyn has great first year expectations.

“Unlike other franchisors within the industry, with TruGreen I was able to choose an area where I was really able to put my local knowledge to work. I live at the centre of my area, which was not possible with other franchisors within the industry of lawn care.”

 

John Davy - TruGreen Northumberland and Carlisle

“One of the main reasons for deciding on a TruGreen Professional Lawn Care business was that I have always had a keen interest in all things horticultural and, having carried out in depth research into the basis of this particular programme, I know it was the right route to go down. It offered me an opportunity to grow my own business from scratch in a region that I knew had serious potential.

I am now into my seventh year now and the only regret I have is that I did not decide to do this 10 years earlier! The old adage “you get out of something what you put into it” is especially true when you work for yourself but there is a greater feeling of satisfaction knowing that what has been achieved is really down to your own efforts entirely. Working outdoors has to be one of the major benefits of this franchise and I do get to work in some stunning gardens and in all weathers but I think that just adds to the appeal for me, perhaps getting a bit closer to nature through all the seasons’ offerings.

Professional back-up and support are a fundamental requirement and reason for taking on a franchise in the first place and I am never short of either with a telephone conversation, email response or personal visit from a member of TruGreen’s management team. However, the level of involvement from ServiceMaster is not over-bearing, which is very important to me given that it is after all, my business to grown and develop. I do value them as a resource to tap into as and when I need it.”

 

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Minimum Investment

£28,000

Business Type

Franchise

BFA Approved

Yes

Home-based

Yes.

Discovery Days:

For further information on dates and registration please email - franchisesales@servicemaster.co.uk

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