Founded in 2002, the business for sale is a retail shop recognised for its unique range of accessories, collectables and gifts, situated at the heart of London’s West End.
Retailing a range of mid-market gifts and home accessories with average price around £25 to £50. The business prides itself on its range of unique and differentiated products imported from a range of countries.
The business has garnered a stellar following – on the high street, online, in the UK and to international customers. The business has a solid reputation and excellent customer service ratings on Trustpilot, Amazon and eBay in the major UK and USA markets.
With a loyal international customer base, the business benefits from repeat sales and referrals. The business has contact details for over 14,250 customers of which approximately 6,800 are subscribers to the company newsletters with marketing permission.
The company’s distinctive engraving service and a wide range of handmade venetian masks attract a high level of footfall to the store.
The business has developed a successful online e-commerce platform that creates a healthy balance of instore and online sales today and positions the business for future growth.
Thanks to its diversified products range this gifts business has a steady turnover throughout the year to complement peak sales during the winter holiday season.
Whilst the business is now only up for sale due to the current owner’s lifestyle change, a new owner will be able to benefit from the business’ supplier relations, diversified product range, established customer base and engraving services. There are many opportunities to grow the business.
Outstanding service reviews on Trustpilot, Amazon, eBay
Prime London location
Differentiated product range
Exclusive UK distribution rights on selected products
Scalable e-commerce platform
Huge scope for future growth
Excellent investment opportunity
Situated in Covent Garden in Greater London, the business operates from inviting premises easily accessible by underground, bus and road.
In this part of London, the business benefits from footfall from this exhilarating area of the West End which is also recognised as a popular shopping and tourist area.
The company’s multiple websites and Google maps listings are designed to send online customers and local shoppers to the high street store. This makes the store a renowned destination for personalised engravings on a range of items including wedding, christening and customers own items.
Customers are able to enjoy their shopping experience including browsing a range of homeware collectables and trying on hand made Venetian masks with friendly and professional advice.
The business retails a unique range of accessories, collectables and gifts, the business has garnered a stellar following – both on the high street and online.
The business is recognised as one of the first stores to sell ornate handmade collectables by German manufacturer Goebel. Its other popular ranges include Venetian masks, dolls and teddies. Porcelain ranges, such as hand-painted teapots, clear and coloured crystal, crystal figurines, cats and many more souvenirs.
The business has a demonstrated ability in catering to a larger audience: proving popular with a wide cross section of gift lovers.
Particularly popular is the niche engraving service offered in store and online, appeasing both metal and glass, available on items from the store or pre-owned by the customer. All engraving is in- sourced by specially trained personnel.
Premises & Status: The business operates from inviting premises with glass cabinet and shelving displays featured throughout. The premises are oblong-shaped with a counter at the front which is utilised for the customer transactions. Directly neighbouring this, is the engraving machine, used for personalising products and is also included within the sale. Below the shop floor, is a store room which has racking for any additional stock not on present display.
The business has successfully and actively nurtured relations with new manufacturers and suppliers acquiring gifts for all ages, tastes and budgets.
The gift retailer has also developed a strong online presence and successfully ships to homes, internationally including to countries all across Europe, the Middle East and Asia. Most notably, the business now has a growing number of clients in Scandinavia, Australia, Japan and North America.
The shop is on a 12 year lease with 3 years left to run. The ground floor shop is equipped with glass cabinet and shelving displays throughout. The back section of the ground floor has been newly refurbished with enhanced lighting and display area.
Downstairs boasts a well organised stock room kitted out with industrial racking. This enables online orders to be rapidly fulfilled at low cost and in-store customers to be able to access a wider range of items driving customer satisfaction.
The premises also benefits from a kitchenette and toilet facilities for staff use.
London Customer Base - A key advantage for the business is the large captive audience that lives in London as well as the discerning clientele that appreciate a more upmarket gift range and high service levels.
London has many businesses requiring personalised items, e.g. for retirement and leaving gifts, resulting in many high volume orders.
London residents and party organisers host many masquerade parties throughout the year which ensures a steady stream of in store and online sales of masks. This peaks around New Year.
The businesses proximity to London hotels ensures a steady stream of international tourists who are already aware of the store thanks to its reputation and product range.
Global footprint - The gift retailer also successfully ships globally. Competitive shipping and participation in global selling programs encourages international custom to buy from the business and receive their items quickly. This has led to an increase in clientele and driven sales growth with further untapped potential. Notably, the business now has a growing number of clients in North America, Scandinavia and Australia.
The business is renowned for selling handmade collectables, providing excellent support and personalising glass and metal items with engravings.
The business currently maintains around 2,000 products in stock. Some other popular ranges include scented reed diffusers and candles hand made in the UK, pewter barware and engravable photo frames and clocks.
The business has developed an impressive range of wedding cake serving sets, flutes and photo frames that are suitable for engraving.
Through years of trading the business has agreed distribution rights on a range of international products including Venetian masks and Kimmidolls, as well as preferential rates with selected suppliers of porcelain ornaments and glass items.
Particularly popular is the niche engraving service. Engraving is undertaken on customers’ own items and on a wide range of products from the shop.
The business has invested in a state-of-the-art engraving machine capable of engraving logos, initials and text in 100s of different font styles. The machine is easy to operate and can engrave on a wide range of items made of glass, metal and other materials.
This considerable asset which is included in the sale price enables on-site engraving from a high street store in a central London location.
The business has developed a strong online presence through its multiple websites, marketplace presence and Google shopping listings. This drives a healthy balance of sales through in store and online and propels future business growth.
The business is set-up for the modern retail environment through an easy to maintain multi-channel platform that consolidates orders from Amazon, eBay and the business main websites into one easy to use application. The platform can be used to easily scale the business through additional products and channels.
The business has also invested in artificial intelligence technologies that optimise marketing spend and sales as well as respond to customers online queries through a conversation chatbot.
Product Range: - Expansion of the product range into additional niche mid-market home gifts and collectables to appeal to new customer segments and increase the size of the customer base
Proactive Marketing - Increase frequency of marketing and communications with tailored offers and promotions to the 3000 subscribed customers.
Scale up successful online advertising campaigns that are currently running on Facebook, Google, Amazon and eBay to UK and international customers
Market Expansion - Increasing distribution to new customers in UK and internationally by setting up and configuring additional channels on the multi-channel platform and standalone websites. Additional possibilities to expand by selling to wholesale customers on selected product ranges.
Handover - The owner is willing to do a full handover of the business notably training and coaching the new owners on how to run the business including e-commerce set-up and engraving. Handover will include a comprehensive set of customer service scripts that enable rapid responses to customer queries and training manuals on order fulfilment processes.