This stunning Boutique Hammam Spa benefits from an excellent location with high footfall and passing traffic. It has an eye catching frontage and is immaculately maintained inside and out.
The premises have gone through full development including extending the net internal area into the garden by building a single story extension, plus fitting new wiring and plumbing. The premises has underfloor heating in the newly concreted areas and 5 radiators in the older part of the building where the original Victorian pine flooring was maintained.
In a very short period of time the spa has built a reputation for excellence and has hundreds of clients not just from Essex but also beyond (southern and eastern counties such as Kent, Hertfordshire and the Greater London area just to name a few). The USP for this business is that there is no equivalent hammam known of anywhere in this area. Customers often make a “destination” visit to the spa, combining a spa visit with a short break at coastal hotels nearby.
The premises are classified Sui Generis Beauty Salon and Retail and has a rateable value of £12750. It benefits from Small Business Relief and Retail Discount.
The premises are immaculately presented with luxurious bespoke furnishings. It has a versatile rest area and massage area, kitchenette, a tiled wet room for hammam treatments with 2 treatment benches with quartz slab tops, a vast moroccan tiled steam room, a tiled walk-in shower room, tiled WC, elegant changing room, and a separate treatment room used for facials. The front area with its double Dickensian style windowed frontage is currently used as a gift shop and is where the reception desk is located. Retail stock item values or options can be discussed. Outside there is a tiled courtyard with a fountain and palm trees, and a shed used as utility room with a washer and a dryer.
The business is currently run by the owner who performs most of the treatments herself although freelance staff are brought in on an ad hoc basis during busy times. The focus on high quality service has attracted many word of mouth recommendations and excellent 5 star on-line reviews from Trip Adviser, Google, Facebook, etc. The business has won Travel and Hospitality (Hammam of the Year 2020) after just one year of opening and the Trip Adviser traveler’s choice award followed months later.
The business is currently run at less than its potential capacity as it is effectively a "one person" organisation and often has to turn away disappointed clients once fully booked. Any new owner can add value by maybe using the space differently, opening longer hours, bringing in additional therapists, and by diversifying the products on offer.
It should be noted that, as a relatively new business (with no precedents in the local area) and with the impact of COVID which required extensive periods of closure directed by the government it is astonishing that the business managed to bounce back in a very healthy state. As such turnover should be assessed in the light of the permitted trading conditions.
This is a genuine retirement sale. The current owner started the business as a "pre-retirement" project with a relatively short duration in mind. The success of the business has been quite overwhelming. This represents a great opportunity for someone who would want to take the business to the next level.
Currently the business is open 5 days per week from 10am to 6pm.
Support and Training:
The owner is very experienced and qualified in a range of treatments, management, and training, and will give the new purchaser training on the hammam treatment as well as training on maintenance, equipment and electrical installations to ensure a smooth handover.
Located in a busy Essex shopping street, very near a convenient commuter station 50 minutes from London, close to shopping, restaurants, and near car parking, main roads, bus routes and a taxi stand. It is just 10 minutes' walk to the beach.