Jewellers for sale in Cirencester

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Adam Warren (Jan 2017)
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Leasehold Price: £85,000 Gross Profit: £59,854
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Business Description
Business
Hilton Smythe welcomes to the market, Joli Beau Ltd.

Joli Beau was founded by the current owner in 2009. The business was initially tucked away in an antique emporium but the combination of the owners strong vision, hard work and excellent pricing policy gave the business a great platform for success and it flourished necessitating moving to the current, larger premises.

The business has been a real labour of love for the owner and she is selling, albeit reluctantly and with a heavy heart only because of relocation to be nearer her elderly parents. She is keen to see her much loved business pass to an ambitious and entrepreneurial new owner who can take it to the next level.

Joli Beau is a retail jeweller offering an incredible and unique range of products that are newly crafted in silver, gold and gemstones. The collections of jewellery have been designed by both UK and international designers. In addition, the business has a flourish of antique and vintage jewellery accompanied by objects d’art and a variety of interesting new and old oddments.

The business sells a fantastic range of;
• Bangles
• Earrings
• Brooches
• Necklaces
• Bracelets
• Charms
• Pearls
• Marcasite
• Men’s jewellery
• Gift cards.

The sale will include an e commerce website (jolibeau.com) and the business enjoys great visibility on the internet.

Scope to improve
1. Advertising and marketing campaign
2. Maximise the use of social media
3. Update the existing website
4. Extend the opening hours, Cirencester is very popular with tourists particularly on Sundays
5. Explore online voucher discounters such as Groupon and Wowcher
6. Attend wedding fairs

Reasons to Buy
1. A well-established business with an enviable reputation and many existing customers
2. Minimal running costs with inexpensive rent and no business rates
3. Ideal trading position at the start of an unusually busy and vibrant shopping arcade.
4. Ideal owner managed business
5. Current owner happy to offer a handover to ensure the continued success
6. A Lifestyle business offering the opportunity to work in the lovely and sought-after town of Cirencester.

Hilton Smythe highly advise early viewing to avoid disappointment.

Location
Joli Beau Ltd is located in Cirencester in East Gloucestershire.

Cirencester is a market town 80 miles northwest of London and has an important tourist trade as well as providing shopping, entertainment and sports facilities for the inhabitants of the town and the surrounding area.

The town has seen recent regeneration and the reinstatement of the market which has increased visitors and footfall to the town.

Cirencester is the hub of a significant road network with important routes to Gloucester, Cheltenham, Leamington Spa, Oxford, Swindon, Bristol, Bath and Stroud. These good roads bring the town passing trade.

Joli Beau is ideally situated at the start of a busy little shopping arcade that has many interesting and unique independent retail businesses and thus benefits from high footfall along with healthy passing trade. The business is beautifully presented and maintained with clear visible signage and distinctive livery. The business has an upmarket feel to it and there is a number of inexpensive public car parks nearby.

Premises
Joli Beau occupies the ground floor of a terraced retail unit which was formerly part of the old Post Office in Cirencester and briefly comprises;

Shop
• Windows and glazed door to the front creating a light airy and inviting interior. Beautifully presented with a real High End feel and cleverly designed to maximise the space available,
• Wood effect flooring,
• Window display areas with several quality cabinets and displays,
• Lovely large display unit to the rear of the shop with a mirrored back,
• Two black cabinets with glass shelves,
• Two glass cabinets,
• Floating shelves,
• Antique style cabinet with intricate wood carving to front,
• 2 cube type glass cabinets,
• Central glass shelving gondola with a contemporary feel,
• Larger period cabinet in a dark oak finish with glass doors,
• Bespoke L-shaped counter with till and card machine
• Wrapping area,
• Freestanding bookcase behind.
• The business is secured by a 4 camera CCTV system and a monitored alarm with panic button.

Office Cum Store.

There is a generous office/ storeroom at the rear of the shop with fluorescent lighting, perimeter shelving, desk and chair etc.

WC

With close coupled toilet and a hand wash basin with Heatrae Sadia water heater.

Tenure
We are advised that Joli Beau is being sold as a Leasehold business opportunity.

The existing lease expires in September 2018, but we are further advised that the landlord would be happy to negotiate a mutually acceptable lease with a new owner.

The rent is a very reasonable £8500 per annum.

We are advised that the business benefits from being exempt from business rates

Hours
Monday to Saturday 10.30-5.00pm
Sundays closed

Staff
The business is run and managed by our client with the help of a part time member of staff and casuals as required.

Financial Profile
Turnover to be disclosed on application, the business enjoys a gross profit of approximately 53%.

Tenure: Leasehold

Listed by: Hilton Smythe

Find out more about this business opportunity.

 
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B04338
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