Maplebrook Wills

We are a network of Will Writers providing wills and related financial services to the public. Estate Planning is a recession-proof industry in which it’s surprisingly easy to develop a business bringing in six figures every year whilst also providing a vital service.

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A Recession-Proof Industry

We help people distribute their assets according to their wishes by writing the perfect Will for their circumstances and preparing other legal documents like Lasting Powers of Attorney (LPAs). We also help them with related services such as funeral plans and trusts – working primarily on an income-generating referral model. 

If you have a will, your money and assets will benefit the ones you love after your death. But nearly two-thirds of UK adults don’t have one because nobody likes to think about their own death, even though it’s sadly inevitable. 

We can say with some confidence that there will always be people in the UK who need wills, so your market of potential customers will never be saturated. Since we offer personal help and guidance, our wills start at £149. But writing a will is rarely the end of our business relationships with clients.

Because we’re friendly and professional and provide our clients with useful information, we frequently identify other services they might need. Those additional services include trusts, probate, LPAs and funeral plans. When you help provide these extras, directly or indirectly, you can boost your income by up to 40%.

It’s no exaggeration to say that being a Maplebrook Wills franchisee provides you with the opportunity to generate a six-figure business.

The History

Launched as a franchise business in 2018 by award-winning Will Writer, Mike Pugh, Maplebrook has attracted a team of experts in the industry. Our ZEN Desk provides almost instantaneous support and guidance from senior Will Writers and STEP qualified solicitor with decades of experience meaning you need not be concerned about estate size or complexity. 

Managing clients can be a full-time job, which is why our franchisees use the Maplebrook EDGE to run their business. This custom-built software platform was specifically designed for Estate Planners – it helps capture leads, move them through the client journey, draft legal documents, and never forget a call or appointment. EDGE also handles pre and post-meeting admin functions such as terms of business, invoicing, and payments. There is nothing like the Maplebrook EDGE in the industry.

Why Maplebrook Wills?

  • 2 entry level franchise packages to choose from: Gold and Silver.
  • Access and training to the use Maplebrook Wills bespoke EDGE software platform, custom built for Maplebrook Franchisees.
  • Access to MY.MAPLEBROOK, our online knowledge base, including a video library and other training and support content.
  • Daily Maplebrook Surgery: Every day there is a group video chat providing support on technical questions, sales know-how, and anything else related to your business.
  • Maplebrook ZEN Desk: Need an answer to a technical question? Support is almost instantaneous. Unlike any other Professional Will Writing franchise, Maplebrook has a STEP qualified Doctor of Law as Technical Support as well as senior Will writers with over 40 years of experience. 
  • Initial week-long training course is held in Bristol.  This week includes all technical training in writing wills, powers of attorney (LPA’s), pre-paid funeral plans and an intro to Trust planning.
  • Exclusive Multiple Trust Training sessions run by STEP qualified Doctor of Law, ensuring the latest in all matters Legal and Tax regarding Trust planning.
  • Sales calls and meetings with your clients in your exclusive area led by the Top Will Writer UK (New Leaf).
  • Business Training: Support and mentoring with Gary Keating (#3 Action Coach in the UK, Top 50 Action Coach Worldwide) and Jane Carvell (Action Coach Business Growth Specialist, Action Coach).
  • Monthly Maplebrook Kaizen: a one-hour ZOOM meeting for the latest updates to the EDGE, Maplebrook’s unique proprietary software platform that runs your business.
  • Monthly Trusts Talk: a one-hour ZOOM meeting with Maplebrook franchisees to discuss the latest in Trust planning.  This is another opportunity to get personal feedback on cases and best practice.
  • Support from the experts and team at our Head Office when you need it, including invoicing and admin functions.
  • Access to our PR, brand & marketing experts, to support you with lead generation.
  • Individual landing page on the company website with leads coming directly to you.
  • Corporate branded merchandise starter pack, including business cards, stationery and attestation kit.
  • VOIP phone with a business number and answering system, giving you access to the Maplebrook Wills business network.
  • Site advice on operational start-up including office location.

What Experience Do You Need?

  • You don’t need any formal qualifications – we train you in the art of will writing, running a business and building a client base.
  • You do need excellent written and verbal communication skills.
  • You do need life experience and the ability to build a rapport with a wide range of people.
  • The ability to multi-task, prioritise workload and manage a busy schedule are all essential to will writing. If you have a sense of humour, that’ll help too!

What Do Our Franchisees Say?

Being awarded the Maplebrook Wills franchise has really had a very positive impact on my life. This is a fantastic opportunity for anyone who is looking for a more flexible yet structured profession where you are not only earning a decent living but also helping local people with something that everyone needs.”

The ongoing support is absolutely second to none. You can ring any time of the day or evening and someone will be available to assist with any questions I might have. I receive extensive support from the legal team, compliance, technical support, head office and also my fellow franchisees. There is a real community feel within the team at Maplebrook Wills so I was comfortable and assured that there was no such thing as a silly question.”

Interested in building a successful business in the recession-proof industry of will writing, whilst providing a vital service to your local community? Get in touch today by filling out the enquiry form below to find out if your preferred area is available.

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Maplebrook Wills Franchise Opportunity Promo

Maplebrook Wills Director Mike Pugh Testimonial

Maplebrook Franchisee Julie Lewis Testimonial

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Minimum Investment

£5,417

BFA Member?

Yes

Opportunities

Throughout the UK

Home Based?

Yes

Part-time?

Yes

Similar Sectors

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