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Business Coaching Franchise - Greater London

London, England

  • Leasehold Price: £39,950
Seller Reference: 7022
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Business Description
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Seller Reference: 7022
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Business Description
Franchise Re-sale
Transform your local business community with an award-winning business coaching system, backed by a money-back guarantee.
Build your practice with the support of the world's #1 Business Coaching franchise - The only franchise to win Five Star Franchisee Satisfaction Status seven years in a row
World-Class training & support to ensure your success - including your own business coach and a comprehensive training and event calendar.
Take on this flexible license which is no-longer available, so you can shape the business to suit your lifestyle and goals.
Operate Anywhere in Greater London, or transfer to another region.
You can operate as a solo practitioner or build a team of elite coaches.
The business can be operated from home with remote workers or you can set up an office for a close-nit team.
High potential turnover and profit: £1,000,000+
ActionCOACH business coaching was established in 1993 in Australia. It is the largest business coaching business in the world reaching 73 countries with over 1,000 offices worldwide. ActionCoach arrived in the UK in 2001 and has since grown to cover the entire nation. This franchise won the Smith & Henderson's prestigious Five Star Franchisee Satisfaction Status seven years in a row. Our client purchased the Greater London franchise in 2018 and this agreement runs until 2023 with the right to renew at no additional cost. The sale is for the franchise license, marketing database and marketing material.


This franchise is currently based in London; however the licence can be ported to any other region of the UK with some restrictions. The license is currently allocated for non-exclusive rights to market within Greater London – this includes all London boroughs – meaning around 13% of the UK’s population is within the territory.


Business coaching is a massive growing area. 60% of the UK’s workforce work for an SME, but it’s a sad fact that 10% of UK businesses (most of which are SMEs) fail each year. This means each year, millions of business owners, employees and their families are impacted by a failing business. More and more businesses owners are looking to collaborate with companies such as ActionCOACH to help them succeed and grow. By taking on this opportunity, you will have the chance to really make a difference to the livelihoods of these people while enjoying the personal growth and satisfaction and financial rewards that comes with growing a Business Coaching practice. London is a hotspot for business, meaning there are plenty of potential clients. As of 2018, London had 1.1 million businesses. 99.9% of UK businesses are SMEs of 0-250 employees – which is the target demographic for ActionCOACH. Market penetration is very low compared to the available target market, meaning there are substantial growth opportunities for business coaching within London. For more details, see:

London has a vibrant scene of business networking events, granting access to businesses that are keen to grow.


ActionCOACH has developed a renowned business to business growth system with over 3,500 strategies and tactics used to ensure increased success and profitability for their clients. ActionCOACH is a multi award winning business and between the years of 2014-2016 was awarded The Best Mid-Priced Franchise in the UK's Best Franchise Conference sponsored by RBS. They were also awarded with the Best B2B Franchise in the UK in 2018. These are just a few of many awards achieved by ActionCOACH. The business has an incredible success rate and helps hundreds of thousands of business owners to improve their profit, operations, team and much more. By becoming part of the ActionCOACH franchise you are not only removing the risk of business failure and changing lives and communities for the better but you are also building a life and business.

Trading hours:
The purchaser can determine this according to their own needs and plans.
Is accommodation included?:
No premises included. The business can be operated from home or an office.

The business has earning potential of £1,000,000 with a potential gross profit of 90%.

The license allows for up to three coaches. Each coach would have capacity for at least twenty weekly one to one clients. The minimum RRP for this service is £1,495 per client per month for a new coach. Fees increase as coaches become more experienced, with some of the top coaches within ActionCOACH charging as much as £5,500 per month. Therefore, with three coaches each charging twenty clients the minimum RRP for weekly coaching, the business can achieve over £1,000,000 turnover. The product line also includes for group coaching and seminars, which can significantly improve the hourly rate of billable time. For example, RRP for fortnightly group coaching is £495 per month and could be delivered to a group of 12-15 delegates.

One to one coaching can be provided for close to zero cost, though some coaches choose to allocate some of the turnover to improve client retention. A margin of 85% to 95% is a reasonable expectation for one to one coaching. Group coaching is also highly profitable, with the main expense being the cost of venue & hospitality. Previously run sessions have cost in the region of £200-300 per session, meaning the group is profitable with only two delegates. If a new owner has an office with a meeting room then the marginal cost of group coaching sessions will be minimal

The main expense is likely to be overheads – eg. royalties, office space, sales and marketing, admin support, travel & subsistence, training, staff salaries. The buyer will have significant flexibility in how they choose to operate. If operated from a home office without salaried staff the business can be very lean – presenting a low barrier to entry. A buyer who wishes to grow a team more quickly or acquire an office would naturally have higher expenses.

A royalty and group marketing fee is payable to the Master Licensee. It is approximately £1500 per coach + 5% of turnover. In return for this, the Master Licensee provides a coach who will help to grow the business and a comprehensive calendar of training days, conferences, team meetings and weekly webinars.The Master Licensee provides a website and actively markets it. You would have your own section on the website for your team. Most coaches build up a social media presence on LinkedIn and the master licensee provides training and support services to assist with that. It should be noted that each coach needs to be vetted by the Master Licensee and complete the introductory training. There is an additional fee for the introductory training.

The license for sale is an older “Premium” license which is no longer available. If a new owner was to buy a new ActionCOACH license, the fee is £69,000 for a small exclusive territory. The current model is very much focused on people who would like to build up a team and comes with a performance expectation. The Premium license is more flexible and would suit someone who would like to join ActionCOACH, but prefers the flexibility to operate as a boutique practice or as a solo practitioner, or to grow the business at their own pace. If the new owner was to later decide that an exclusive territory license is better for them, this license can be upgraded. Early meetings with our client are very strongly advised.

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