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Adam Warren (Jan 2017)
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Asking price: £149,950 Price Reduced Annual Turnover: £335,000
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Business Description
Reduced for a quick sale, asking price includes circa £75,000 stock value. A relocatable market-leading independent online retailer of baby and children’s special occasion clothing. The business operates 3 websites with linked stock and back-end systems and achieves good page 1 search rankings on Google with an international customer base. It is offered for sale due to a change in personal circumstances of the business owners.

The 3 websites, Posh Tots Online, Pikinini and Prima Communion, specialise in clothing and accessories for Christenings, First Holy Communions, Weddings (Flower Girl dresses and Page Boy outfits) and Parties & Occasions. Recently, the product range has started to be expanded into the gift market in these sectors.

Established in 2009, the company has seen good profits every year since incorporation and achieved a turnover of £336,000 in 2017.

The business is relocatable and would make an ideal opportunity for a number of potential buyers.

(1) It could continue to be operated in its current format as a stand-alone operation;

(2) be a strong addition to an existing ecommerce business; or

(3) an opportunity for a retailer (most suitably in the baby, children or bridal wear sector) looking to expand into e-commerce and add an established product selection into their current range.

Online sales are nearly exclusively received through the 3 websites, with Posh Tots Online being the primary brand. To date, business development has focussed mainly on Posh Tots Online and there is a large potential in marketing expansion of the Pikinini and Prima Communion brands. In addition, the Flower Girl, Page Boy, Party & Occasion and Giftware markets would benefit from an expansion in product range to achieve further growth.

Huge growth possibilities also exist by expanding into 3rd party marketplaces including eBay and Amazon as well as further developing the own-brand clothing range and taking this to the wholesale market.

The business currently has a showroom open by appointment, which accounts for approximately 7.5% of turnover. Should the new owner wish to run the business as part of a shop or showroom, due to the unique nature of the products sold, customers are willing to travel large distances (and on occasion internationally) to view the products. The exclusive and niche products sold would mean that a relocation to any part of the country would continue to draw customers to travel.

The sale is offered on a business-only basis to include the 3 websites and own-brand clothing line.
Number of Employees: 1-5

Location Details: Current premises located in Dartford, Kent.

Is this business relocatable: Yes

Find out more about this business opportunity.

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