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Adam Warren (Jan 2017)
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Asking price: £10,000 Annual Turnover: £7,000
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Business Description
IBA is excited to bring to market a dynamic, early-start company making inroads into the fast-growing (42% over 7 years) “athleisure” clothing sector. Over the years, we have brought many internet-based supply businesses to market but rarely in a sector experiencing year-on-year expansion as this.

The company is currently run on a part-time basis by its owner. She is responsible for the design of the clothing (which the company holds full copyright over), ordering from suppliers, dispatch, the company’s online presence, and its social media marketing.

The company’s internal marketing assets include a database of its customers email addresses and over 11,000 followers on the most popular social media followers.

For a buyer with a knowledge of internet marketing and connections within the gym and sports retailing sectors, rapid profitable growth could be achieved quickly.

STRENGTHS

• Growing brand name within the keep-fit community in the UK
• Strong customer feedback
• Reliable supply chain
• 11,672 Facebook followers
• 278 Twitter followers
• 1,793 Instagram followers

OPPORTUNITIES

• Unit costs are high as the business under its current ownership cannot buy in high enough volume to benefit from available discounts
• Lack of purchasing capital means that potential customers outside certain size classifications are not served because there is not enough money to buy a stockholding.
• Potential revenue streams for sales to consumers could be derived from better promotion of the company's website, self-employed agency sales via drop shipping partners, Amazon, and eBay.
• Supply to the business sector, specifically the 6,728 fitness facilities in the UK with 9.7 million members. There is also an opportunity to supply standalone, small-chain, and large-chain retail operators as potential stockists.
• Launch of an accessories range to reflect the styles, colours, and patterning of the clothes.
• The current product range may be under-priced. One new start firm is currently charging £167 for sculpting fabric leggings.

PRODUCT LINES

• Bra tops
• Capris
• Hoodies
• Leggings (including medium rises)
• Shorts
• Hoodies

Each piece is designed with the active woman to provide best design, maximum versatility, freedom of movement and comfort. The clothes are made from top quality Italian lycra – they are made from cotton, are strong (resisting abrasions, punctures, and tears), and dry quickly.

HANDOVER

Our client’s company is a well-run business with a loyal customer base and an attractive range of proprietary products.

The current owner has a lot of passion for the business, having invested time, money, and effort into its development for years. However, she feels that its true potential will only ever be reached by a new owner with experience, knowledge, and connections in internet marketing, social media marketing, distribution, and wholesale.

The product range is attractive, well-thought-through, and perfectly positioned to take advantage of the increase worldwide in the popularity athleisure across all generations and social classes – perhaps the biggest growth opportunity open will come from overseas partnerships and distribution arrangements.

In addition, standard marketing, sales, and distribution platforms offer profit potential from the direct to consumer, retail, and online spaces.

If you wish to explore this opportunity further, the next stage would be to request a full information pack. Please contact us on 020 8037 0737
Is this business relocatable: Yes

Listed by: international business sales ltd

Find out more about this business opportunity.

 
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