Online Retailers for sale

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Own Brand Suncream & Surf Rashcream Online Retailer

  • Price: £14,950  Price Reduced arrow_drop_down
  • Sold
Seller Reference: SMSB/SETT
Business Description
Seller Reference: SMSB/SETT
Business Description
SETT is a premium, natural skincare company targeting outdoors enthusiasts, primarily surfers. Founded in 2015 by launching its 1st product (a surf rash cream) on the back of a kickstarter campaign, the product range was subsequently expanded in 2018 to include sunscreen products, including lip balm, a lotion, and a face stick. All products focus on natural ingredients, increasingly the key criteria for potential purchasers, both from the perspective of their own skin and the environmental...
SETT is a premium, natural skincare company targeting outdoors enthusiasts, primarily surfers. Founded in 2015 by launching its 1st product (a surf rash cream) on the back of a kickstarter campaign, the product range was subsequently expanded in 2018 to include sunscreen products, including lip balm, a lotion, and a face stick. All products focus on natural ingredients, increasingly the key criteria for potential purchasers, both from the perspective of their own skin and the environmental impact on marine life / coral etc. They meet the strictest criteria across Australian, EU and FDA standards, including sunscreen efficiency, water resistance, and rules on emulsifiers and other ingredients.

While many sales are currently to the UK and North America, a global e-commerce platform helps mitigate seasonality for a predominantly summer product, as does selling to skiers and snowboarders.

The business owns the formulae to some products, while having the rights to sell others. Sales are mainly generated from an own brand e-commerce site, (www.settsurf.com) then shipped to customers from a UK based fulfilment house through automated processes, with no manual work required by the founder. Email automations are in place using Klaviyo and Shopify’s APIs.

There are also a small number of direct retailer orders which the sales are managed direct with the founder, and fulfilled from the same fulfilment house. Order fulfilment could easily be relocated and/or expanded to other regions as demand or sales strategy dictates.

Natural skincare and specifically sunscreen are forecasted growth markets in the years ahead. A buyer, particularly with online digital marketing expertise and e-commerce knowledge, and time to devote to the brand should expect to be able to grow sales quickly. There is existing funnels and ad groups setup for Google, Facebook and Instagram marketing funnels which can be leveraged and optimised. Additionally, B2B sales or even distributor structures could also be an option to grow the business for the right purchaser with relevant experience and contacts.

In 2017 the current owner relocated to New Zealand to pursue another opportunity, but with the intention of continuing to run SETT on a lifestyle basis. In practice, work demands have meant that hasn’t been possible, so after sales peaked at £5k in 2016 and processes were setup, sales have recently fallen to £2.5k in 2019 as a result of the lack of owner involvement.

The guide price for assets and goodwill is £14,950 to include:
• stock valued at c £22k (retail value >£130k)
• A number of own formulae
• All relevant assets including branding, databases, website and social media accounts, processes and supply chain relationships.

The current owner is also open to providing appropriate handover support.

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