ABOUT THE TROPHY PET FOODS FRANCHISE
Trophy Pet Foods has been established since the early 1990's, the first mobile pet food franchise in the UK. Since its conception, the company has been the market leader in its field and now has an exceptional team of franchisees.
This is a nationwide Animal Food Delivery Business with the knowledge, experience and know-how to make each of its franchisees successful.
Convenience, Quality, British is what defines Trophy Pet Foods. From their quality British made pet foods, free home delivery service, free samples, competitive pricing, free nutritional advice from the experts, to your friendly customer service. All combine to provide a winning combination.
Trophy realise just how important and what a big decision it is to enter into a new venture and start a new business. But this is where franchising comes in. Trophy have the correct skills, experience and know-how necessary to make your new Animal Food Delivery Business succeed, and are there to train, support and guide you along the way.
The Trophy Pet Food's tried and tested formula combined with their superb launch programme and support package is designed to ensure every new franchise owner can grow and develop an exceptional local pet food business. There is, immediately, the strength of a large organisation behind you – a proven system.
THE TROPHY PET FOOD FRANCHISE:
• Flexible working hours, working from home to suit both you and your customers
• Exclusive area
• Unique British brand, manufactured at their own plant
• Sustainable margins
• Expert training which not only gives their franchisees Trophy Nutritional Advisor status but also the knowledge & know-how to talk passionately and confidently to customers
• Positive cash flow
• Low food miles, sustainably sourced ingredients and in supporting a local independent business, selling British pet foods you can even help reduce your customers’ carbon footprint. That's The Trophy Local Advantage!
• A proven system
• Huge job satisfaction
THE TROPHY PRODUCTS
Trophy pet food is made from only the best available ingredients and to the highest of standards. In a thriving pet food market it is vital that Trophy pet foods, products and services are of the highest calibre, whilst remaining competitively priced. It has been in business for over 20 years and this background, knowledge, know-how and research, coupled with working with their established Trophy franchisees has resulted in the unique brand and range of Trophy Pet Foods we see today.
Manufacturing their own foods at their own pet food plant allows franchisees to have confidence in what is a Quality British Premium product that will ensure customer satisfaction and retention. Working with qualified pet nutritionist, Trophy foods have modern, advanced formulas.
The Trophy range is extensive and includes complete nutritionally balanced foods for all pets. Spread over 4 ranges (Premium, Holistic, Lifestyle and Standard) with 23 exclusive dog foods, 3 distinctive cat foods and a holistic tinned dog food range; their pet foods allow you to offer your customers a range of pricing structures, personal choice, specialist foods and value for money.
Trophy stock a complete, evolving range of pet accessories, treats, pet care items, feeding utensils, grooming and hygiene products. This enables you to offer a one stop shopping concept. They really do cater for everything the British pet owner requires.
The range is sold to the pet owning householder, the pet trade and other outlets within a defined area. This area will contain over 100,000 households with around 60,000 pets, so the market potential is enormous.
Customer service is a priority with free nutritional advice, free home delivery, one stop shopping, skin and coat management, a comprehensive food range, pet care accessories and small mammal foods, all being available to the Trophy franchise to promote to their customers.
Trophy Pet FoodPlus microchipping, free dog weighing and healthcare items, treats & accessories to ensure good add on sales. Trophy works closely with each new franchisee to establish a large customer base within the first few months. With a 'try before you buy' policy experienced franchisees can expect a 50-60% take up rate and a high customer retention rate.
A good image is vital to any new and existing business. Trophy's corporate image is second to none and each franchisee has their van fully sign written, making sure that everyone knows what they have to offer. This professional image is carried through to the uniform, name badge, promotional literature, leaflets, advertising, samples, food bags, starter packs and show equipment.
Your vehicle will also be kitted out with their own display module to create a mobile pet shop. Trophy Pet Foods can offer all the essential elements to launch, develop and grow a professional mobile pet food franchise.
TROPHY PET FOODS FRANCHISE PACKAGE INCLUDES:
• Ten-day comprehensive training programme
• Exclusive territory, large enough to grow and expand
• Local advertising & marketing
• Starter packs of stationery and tools
• Accounts software
• Initial starter stock
• Trophy van livery and display module
• Corporate identity
• Trophy show equipment
• All promotional literature
• Effective launch programme & PR campaign
• Comprehensive operating manuals
• Dog weighing scales & trade scales
• Full back up and ongoing support
• Licensing rights
• Franchise Support Manager
• Brand building & proven system
The Trophy Pet Foods Franchise investment fee is £13,995 plus VAT (15% birthday discount for 2015 on this price) and includes all of the above; there are no hidden extras. The franchisee will also need to fund a medium size van and working capital.
TRAINING AND SUPPORT
The first 4 days training (spread over a week at Trophy's offices in Oxfordshire) kick starts the business. Followed by 4 days of in-field training in your area with your Franchise Support Manager (FSM). This is then followed by a 1 day work shop, after approximately 3 months of trading, to review and discuss your new business, consolidate and plan for the future. Also included is a further 1 day of Show /Event training by an established Trophy Franchisee to guide you through your first show or event.
You are never alone when you form a partnership with Trophy Pet Foods, starting with a smooth and effective launch programme. They are also with you every step of the way, after all your success is their success! One of the many benefits of running your own business in conjunction with Trophy is the level of support they can provide for you.
Ongoing support is crucial and Trophy franchisees benefit from excellent communications, product development, free promotional literature, local & national advertising, help with growing the customer base, seminars, a franchisee council, motivational support and, of course, the FSM's. Plus seasonal newsletters for all your customers, brand building programmes, the main Trophy website and social media. Linked to the Trophy website, you will have your own pages for an individual message to your customers. Plus the Famous Annual Conference, a customer referral scheme and show /event support.
WHO'S IDEAL FOR TROPHY?
Trophy don’t do the hard sell approach, sales experience can help, but they can train you in this, if you don’t have this skill currently. You simply need to be focused, motivated to run your own business and prepared to work hard, putting in some long hours until you are established.
Communication skills will also offer you success. This will be your very own local based business, with great flexibility, long term rewards and job satisfaction.
With the immediate strength of a large organisation behind you, Trophy's proven support and launch system and the support of their current franchisees you will never be without the knowledge you will need. Trophy are market leaders in pet food home delivery and the original and largest mobile pet food franchise in the UK.
Trophy Pet Foods are full members of the British Franchise Association, The Pet Food Manufacturers’ Association and is approved by the Ethical Company. They are proud to manufacture their food at their own plant in Northamptonshire and are passionate about their vision - they have always believed that quality nutrition is key.
Trophy know that a local Trophy Nutritional Advisor / Franchisee is the best person to give friendly, expert nutritional advice. Whether the pet is overweight, young or mature, healthy, has an allergy or food intolerances, Trophy are here to help.
FOR MORE INFORMATION ON THIS EXCITING OPPORTUNITY
Trophy would be delighted to meet you, on a one to one basis, at their Head Office to discuss the franchise opportunity in greater detail. You will leave with a much better understanding of what to expect as a franchisee, the support and training you will receive, and if you are as excited about this franchising opportunity as they are.
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