Award Leisure

With your own Award Leisure showroom-based business, you can enjoy a very healthy six-figure income and the reward of helping people live their dream luxury lifestyle – while building yourself an asset to sell in the future.

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Rewarding Retail Business In A BOOMING Market With Multiple Income Streams

With your own Award Leisure showroom-based business you can enjoy a very healthy six-figure income and the reward of helping people live their dream luxury lifestyle – while building yourself an asset to sell in the future.

The Headline Numbers:

  • All franchisees have beaten their year one sales targets by 50%
  • In 2019 every Award Leisure showroom broke its all-time sales record
  • The initial investment is £50K cash + £50K bank funding
  • Multi-showroom option to expand your business

“Pretty much everyone that comes into my showroom is looking to buy.” - Adrian Lee - Award Leisure Cheshire

Luxury Leisure Products For The ‘Outdoor Room’

Brits love their outdoor rooms; for sanctuary, socialising and celebration. The industry is booming with a remarkable £5.2bn spent on garden improvements across the country in the last 12 months – with 35% of Brits adapting their garden into a relaxation area, according to research by Everyday Loans (Nov 2019).

Your Award Leisure business will supply, install and maintain hot tubs and swim spas, garden rooms, pizza ovens and more – everything required to enhance the value of time spent in the outdoor room.

The products are genuine market leaders and exclusive; many can only be purchased in the UK at an Award Leisure showroom.

Your Showroom – Work Hard, Play Harder…

Bubbling water, twinkling lights, music playing and the aroma of freshly baked food... your showroom will immerse prospective customers in that dream luxury lifestyle.

As host, welcome people to sit and relax with a drink at your bar and food from your pizza oven. Chat and chill as you consult them on their perfect patio experience.

Encourage your customers to sample their chosen hot tub with a glass of fizz, or take time lounging in their future home office, imagining the view as if positioned in their garden!

"I love it! It’s the most fun I’ve had at work in the last 20 years!” - Simon Baggaley - Award Leisure Birmingham

Multiple Income Streams:

  • Showroom Sales - Your showroom will supply a range of market-leading, high-margin luxury leisure products
  • Installation Service - Your expert delivery and installation service completes the 5* purchase experience
  • Supply Of Consumables - Customers will pop back in to restock on sanitisers, cleaners and balancers for their spas and hot tubs
  • Service Contracts - Supplement each sale with a ‘Peace of Mind’ service contract, a regular monthly income stream

Proven Financials

Our franchisees are demonstrating the power of our proven model: all franchisees so far have exceeded their year one business plan forecasts by 50%.

And 2019 was a record year all round, with every showroom in the network having its best year ever!


£50K cash, plus
50% bank funding
(subject to status)
= £100K total


£40K+ in year 1

£80K+ in year 2
£120K+ year 3 onwards


Start with an installer, then sales staff, and next employ a manager


There’s proven demand: how many showrooms would you like to run?

"We’ll guide you in every aspect of starting and growing your business.” - Jessica Anthony QFP - Award Leisure Franchise Development Manager Sales are rewarding, with typically 60-70% conversion rate through a consultative process. The service contracts alone can build an additional, recurring residual income stream in the region of £50K per annum by year five.

Decades Of Winning Awards For Excellence

With the industry’s highest accreditations, an extensive bank of positive customer reviews and Which Trusted Trader status, Award Leisure has earned a strong reputation, growing year on year for 20 years, no matter the economic climate. The business has been consistently winning awards for decades, with highly refined sales, marketing and operational systems all waiting for you to leverage for your benefit.

More Than A Franchise Network, Join The Family

With Award Leisure, you will receive guidance, care and support as part of a true family business. Founded by Mark Anthony in 1984, Mark and his family lead a close-knit team of 30+ people who run the core operations and franchise. The Award Leisure network is currently made up of six showrooms serving many ongoing service contracts. This makes Award Leisure the market leader with the widest coverage of specialist showrooms in the UK. We live and breathe the luxury lifestyle.

Next Steps

To run your own successful Award Leisure business, you will need to:

  • Love socialising and be a real people-person
  • Be committed to following the proven business model
  • Show the ambition and commitment to grow your business
  • Have £50K available to invest in starting your first showroom
  • (+50% bank funding available subject to status = total investment of £100K)

Interested In Learning More?

Get in touch by filling out the enquiry form below for an initial conversation with Jessica and then book an informal discovery meeting at our head office in the Midlands. We look forward to hearing from you.

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Minimum Investment


BFA Member?


Finance Available?

50% bank funding available subject to status

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