This restaurant has immediate and far-reaching appeal, and is reminiscent of everyone’s favourite sunshine holiday. Offering a unique blend of party fun, reggae music and a relaxed ‘beach-bar’ environment, the business responds to the Island brand, as a tourist and festival destination.
The restaurant reflects the unique sunshine culture of both Africa and the Caribbean. It has been created as an authentic cultural experience, offering high-end niche cuisine but with wide customer appeal.
This restaurant is a family business, established in 2014.
The owners have successfully aligned the sunshine appeal of the business with the Island environment as a holiday destination and as a magnet for guests to the many festivals and events on the Island.
Now that the owners’ children are older, the family is excited about relocating to the Gambia, to develop their other business interests.
Potential Growth The current business model offers Afro-Caribbean themed cuisine and entertainment, in a sunshine party environment. Development opportunities include:
External Events: with previous attendance at Island festivals bringing niche cuisine to festival tourism, the business is in a strong position to further develop its external engagement in festivals and events.
Take-Away Services: there is opportunity to develop the current take-away service by catering for large orders of pre-booked cuisine, delivered to private parties in private homes and local companies.
Private Parties and Events: the party venue is well facilitated to host more private parties and events
Facilities The business premises include a large restaurant (60 covers) and bar area, kitchen and storage rooms to the rear and in the basement, a large party and events room (60 covers) and a spacious 3-bedroom flat, potentially offering owner accommodation.
Competitive Overview As a holiday destination and a busy coastal town, the locality is heavily populated with pubs, restaurants and cafés. However, this restaurant has a unique brand and is attractive to guests seeking new and interesting tastes and experiences, price-sensitive guests, and those looking for healthy-eating options.
There are very few ethnic restaurants locally, and there is only one other Afro-Caribbean restaurant on the Island. Most of the local restaurants and eateries cater to main-line British tastes, leaving a wide gap in the market for this restaurant which offers both fantastic food, and a unique eating experience.
lunchtimes and evenings, 6 days a week
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