Sign Makers for sale in West Midlands

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Leasehold Price: £145,000 Annual Turnover: £281,553 Annual Net Profit: £58,000
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Business Description
Global Award Winning Sign maker.
Award-winning signage business with an exciting client base boasting its most successful year to date.
HNS follow up on 2017 awards with 2018 FESPA Non-Printed Sign Award
Business Name:
HNS Signs Limited Location: Birmingham

Business Type: Specialist Sign Maker Price: £145,000
Good Will
Assets and Stock to be valued separately

Update June 2018
Triumph for Ted Baker Interior Design as HNS Signs picks up 2nd successive Gold at Global print and signage awards

Award-winning signage business with an exciting client base boasting its most successful year to date.
HNS follow up on 2017 awards with 2018 FESPA Non-Printed Sign Award

HNS Signs, young, creative highly experienced sign-makers are celebrating a successful eight years in business under fourth generation signwriter Michelle Henry and 2018 has continued in the same vein as 2017 with more new clients and another Gold award picked up at the recent FESPA awards.
The FESPA Awards, are a global print and signage industry accolade celebrating the very best talent and recognising excellence in both traditional sign, print and digital signage.

Michelle Henry, Managing Director at HNS Signs, says of the award win: “Working with Ted Baker was an award win in itself, but to enter the project we delivered against world-class signage experts and take gold for the second year running really is something else. We were very excited to put our creativity and craftsmanship to the test for Ted Baker to enhance their retail store experience. Accepting Gold in Berlin on behalf of the team really highlights our dedication to our trade and creating something different for our customers. Just a few years back we started in a small co-space in Birmingham servicing one client. Now we are landing big brand names and global awards such as this really are the icing on the cake.

Boasting global awards from FESPA and British Sign Awards for both innovation and craftsmanship. HNS Signs have a number of high-profile clients including Ted Baker, Budweiser, Kurt Geiger and Yell, to name a few, and the future is bright.
Michelle who is thrilled with the company’s success has set her sights on Australia and is looking for an equally passionate individual to buy the business and keep the creative, yet profitable business firmly in the limelight.
The last year has been incredible for HNS Signs with the highlight being achieving the gold award at FESPA the global print and signage awards in May, for the second time in succession. This year’s award for Ted Baker interior design follows last year’s award for the Arcadian project. HNS also won an award for Innovation at the 2017 British Sign Awards.
“It is with a heavy heart that I am now looking for a new owner, but I have set my sights firmly on Australia, and although I’d like to think I’m pretty good at running a business and being hands-on, even I can’t manage such a progressive and fast-paced business from the other side of the world”.
The global award highlights the hard work the Birmingham-based signage team delivered in collaboration with the interior design team at Ted Baker and their unique approach to signage design. Initially contracted to deliver a hand-painted chalk board sign and pub-style design for the Ted Baker village in Bicester, HNS Signs’ energy, passion and skill soon won over the design team at Ted Baker who then commissioned the company to complete more signage work in the Bicester and Oxford Store.
Naturally HNS Signs has a strong reputation for craftsmanship, attention to detail and delivering above and beyond the brief. The new owner would ideally be a business who would like to extend their portfolio and offer the types of work HNS do or for a business that tends to contract signage elsewhere.

HNS Signs delivered a genuinely artistic mix of traditional sign writing with a modern approach to support the opening of Ted Baker ’s two new stores in Bicester and Oxford. The uniqueness of the project was born as a backup plan, after the original plan to use a vinyl stencil was found to be not suitable. HNS Signs had to use their signage savoir-faire and use a trace to achieve a worn chalkboard look instead, which produced an outstanding finish. Taking nearly five hours to mark each board by hand and a further seven to sign-write and finish, the displays were lovingly crafted with handwritten letters just 2mm high. This attention to detail instantly won the team three more sign orders as Ted Baker could see the professionalism and true skill needed to craft such works of art. The next signage project with Ted Baker saw the HNS team turn their attention to the central wall space and changing rooms in their Oxford store which needed a luxurious feel.
Truly loving what they do and seeing their day job as a piece of art, the HNS team wanted to exceed expectations on this project and really deliver an enhanced customer experience for Ted Baker, which they did in so many ways winning a long-term relationship with the contemporary designer and walking away with Gold at the FESPA awards.

"HNS Signs have years of expertise, innovative thinking and well-thought-out processes and competencies which delivers outstanding signage, excellent customer service and a strong bottom line. Although the type of signage we excel at is traditional, hand-finished and high-calibre, our niche qualities will add value to a number of businesses from shopfitters to large format printers to interior design agencies.
“I am genuinely excited to see where HNS Signs will be in the future and who will be at the helm." Concluded Michelle Henry.
All interested parties should contact Darrel Edwards of Transworld Business Advisors by emailing or telephone 0121 769 0272 for more information.

Potential Growth The current business owner is still focused on business growth and is aiming to recruit a new team member who will be focused on Business development. This will be part of the next phase of growth based upon current performance HNS estimate that Turnover can be increased by upwards of 40% with the existing team.
Considering the size of the current premises and with an increasing resource plan the current owner can see line of sight to a Turnover of over £500,000. Given the creative capability of the business, the foundations which are already in place, the prestigious customer list and the high profile of the business which has been further reinforced by recent awards the current owner is determined to develop the forward plan to make these ambitious targets a reality.
The strength of the business is built on a very strong, organised, creative team which are skilled across all activities within the business.

HNS are an award-winning signage business, which offers a unique range of products to a growing prestigious customer list. The strength of the business is based upon sound working structures, an excellent flexible, talented, creative, multi-skilled team who strive always to achieve customer satisfaction. These qualities managed in a professional manner offer significant potential for sales growth.
HNS are an ideal acquisition who will add value to any organisation. They offer significant benefits and opportunities to a wide range of prospective buyers.

Key Financial Information

2017 Turnover £254,114

Current Stock Value £30,000 (To be valued at day of sale)

Asset Value £59,000 (Requirement may vary from one buyer to another) Facilities Premises
The current premises are 5000sqm


Expires August 2018 – 1 months’ notice required – Landlord is happy to extend lease for 3 years or 5 years.

Competitive Overview Managing Director Michelle Henry is a fourth generation signwriter. She has been practically trained from her childhood by her Grandparents. Post University Michelle Found herself travelling in Australia which resulted in her working at a sign shop and that is where she fell back in love with the trade.
Upon her return to the UK the business she was working for fell into financial difficulties. She was convinced by one of the firm’s customers that she should buy up the assets and start up on her own. So, in 2010 HNS were born.

In 2013 Michelle and her small team moved into the current large premises in Mill Street Birmingham.

The HNS brand quickly grew based upon very clear objectives:
• Make beautifully designed, unique, high quality signage which is consistent with client brand
• Ensure that customers get the best possible exposure through, signs, branding, wall art etc.
• Provide fantastic customer service throughout the customer experience.
• Develop a strong relationship with all customers.
• Only use the best quality materials.

HNS operate in Construction, Healthcare, Retail, Higher education, a wide variety of commercial businesses, a large number of bars and restaurants and many more.

HNS’s professionally trained graphic designers and skilled sign makers do more than simply make signs.

HNS build on your brand and continue it from your sign outside, all the way through to the inside of your building.

In their short history HNS have won the following prestigious awards

2018 – FESPA Awards
Gold – Non-Printed Sign
2017– BSGA Sign Awards
 Gold – Innovation Award
 Highly Commended – Craftsmen Award
 Finalists for Sign of the Year
2017 – Solutions Awards
Best Wide Format Project – Silver

2017 – FESPA Awards
Gold – Non-Printed Sign

2015 – BSGA Sign Awards
Craftsman Award - Highly Commended
Sign Maker of the Year – Highly Commended
2014 – BSGA Sign Awards
Craftsman Award – Gold
Roll Out Project of the Year – Highly Commended
2014 – National Business Leader – Silver
2014 – Scoot Headline Awards – Bronze

HNS have made a large number of beautiful bespoke business signs for a number of very high-profile customers. The quality of product, attention to detail, focus on customer service ensure that their customers come back for more.

Bespoke Signage is made from a wide range of materials including:
Aluminium, other metals, Acrylics, reclaimed wood, pine, marine ply, foams, speciality paints and varnishes, gold leaf, vinyl wraps and window vinyls, a wide variety of glass and specialist lighting assemblies.
Each sign is unique, it is individually designed, manufactured and delivered/ installed to the clients exacting specification.

HNS ‘s prestigious customers include:
Ted Baker Yell
Kurt Geiger Aston University
Birmingham Arcadian Alliance Health Group
Set Changes for BBC’s Peaky Blinders Bodega
The Vine

The team are flexible and responsive and find a way of achieving customer requirements. A good recent example being the transformation of The Bulls Head to the Garrison and back again for the BBC TV series Peaky Blinders. A project achieved given just five days to plan.

Please refer to HNS excellent website and check out the creative energy, the team and the processes employed to work with their customers to develop and deliver truly inspirational products.

The team at HNS are not only young, creative and professional, we have recently been awarded the prestigious ‘Certificate of Quality and Service’ by the Guild of Master Craftsmen.

HNS use these tried and tested techniques to produce:
• Sign Painted Shop Front Signs
• Sign Painted Wall Patches
• Sign Painted Wall Art for Offices, Bars and Restaurants
• Hand Painted Signs, e.g. on Honours Boards
• Sign Painted Chalk Boards
• Sign Painted Vehicles

HNS Pride themselves on being one of the few sign writing companies who are able to offer this service in-house and who pass on these skills to the next generation by nurturing and developing the team.

HNS Produced a wide variety of other products and services

• Direction Signs
• Wayfinding signs
• Custom Wall art
• Illuminated signs – make your establishment stand out
• Honours Boards – Inc. New, refurbished, repairs to existing.
• Retail and Shop Front Signage – make an impact – includes Illuminated signs, build up letters, Flat cut letters, Traditional signwriting, Neon. Led Illuminated. HNS shop front signs are manufactured in-house, use a variety of durable materials to suit every budget, utilise clever design to maximise impact and ensure consistent branding throughout
• Custom signage design and branding
• Vehicle Graphics which keep the three dimensions of the vehicle in mind as well as the marketing and advertising mission. HNS Vehicle graphics won’t peel off, don’t fade in the sun and are easily removable.
• Web Design – In addition to Signs, HNS can build you a website to give a powerful digital presence, a website which is readily accessible for your customers, will keep customers informed and up to date and importantly is easy to update and maintain.

Handover Plan

The business owner will develop and deliver a very clear handover plan with the new owner ensuring a seamless transition from old to new.

Operating hours

Standard working hours are Monday to Friday between 8am and 5pm
Team are flexible and work around customer commitments as required

Manufacturing Processes

The creative nature of the business has driven a need to invest in the right manufacturing equipment. It gives the business the flexibility and capability to develop and deliver innovative customer solutions in an unusually short lead time.

Equipment includes:
Laser and CNC cutting machines, an Electrical guillotine, a Roland XR640 Printer with Heater and take up roll, a variety of plotters, an excellent Graphic design package, a selection of Hot laminators, Heat Presses, a table saw, band saw, drop saw and a large selection of hand power tools.

The business process including all manufacturing processes have been documented on video.
The business uses a Clarity CRM system which integrates with Sage Line 50 Accounts essentials.
What does the selling price include?
A strong capable, creative, happy team
A team that is multi skilled across key operations
A long list of happy customers
Unique capabilities
A fantastic product range
Documented sign making processes
Documented business process
Intellectual property

The current owner has invested significantly in the business to ensure the delivery of product quality

The need for the assets of the business may differ from one buyer to another.

Tangible assets and stock are to be considered separately. Details available upon request

Showing Instructions Highly Confidential Must Contact Listing Agent for Instructions

Showing Comments All premises to be arranged solely through agent
Tenure: Leasehold

Support & Training: 8 weeks


Listed by: Transworld Business Advisors

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