Auntie Anne’s, the world’s largest soft pretzel franchise, has a fantastic opportunity at The Elmsleigh Centre, Staines-Upon-Thames.
Staines-Upon-Thames is west of London with great links to the capital. The Elmsleigh centre is a bustling shopping centre in the heart of the town. It currently has over 7.5 million visitors every year and the recent new Primark store is expected to boost this further.
In the middle of the central area of the mall is the Auntie Anne’s kiosk, it’s just over 2 years old and due to personal reasons, the current franchisee is looking to sell the store.
The asking price is much lower than a new store would cost (c£145,000) and would be perfect for an owner-operator style franchisee looking to work in the store themselves.
When Anne Beiler baked her first pretzels in a Pennsylvania farmer’s market, she wanted to create a great product and provide people with an amazing experience. After some experimentation, “Auntie” Anne created a masterpiece. Customers kept coming back and asking for “the best pretzel they had ever tasted.” People wanted more. They asked for the secret recipe so they could have soft, delicious pretzels and drinks wherever they were. As a response, Anne and her husband looked for new ways to expand and bring the taste of Auntie Anne’s to the world.
Word spread. New locations were opened to meet demand. The brand grew from a farmer’s market stand to shopping centres, university campuses, airports, amusement parks, travel hubs, stadiums and more. As the bakeries multiplied, the menu also expanded.
Auntie Anne’s is now the world’s largest soft pretzel retailer with over 2000 stores in more than 25 countries. We have been in the UK since 2003 and currently have 40 stores around the country with plans to have 50+ stores open by the end of 2020, bringing our pretzels to the people wherever they may be. In the UK we have stores in shopping centres and travel hubs, including an airport, but we are developing new formats including larger bakery café style units, street side grab and go units and converted shipping containers for outdoors usage.
Our differentiator is that our products are made from scratch, hand-rolled and baked in full view of our customers and guaranteed to be fresh out the oven. We only keep our products for 30 minutes to ensure they are of the highest quality for our customers.
We are however so much more than just pretzels. We’ve evolved from the classic original and cinnamon pretzels from 30 years ago (although these are still the most popular!) and now have a full bakery line-up including pretzel-based breakfast buns, pizzas, hot dogs and many more. Because all of our products are made by hand at each store from the same original pretzel mix, we can make an extensive range of products to cater for a wide range of customers and at any time of the day. We also have cold drinks including our homemade fresh lemonade, coffee and in some store’s gelato and milkshakes.
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