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Long established, highly regarded content website in the lucrative personal finance market

  • Price: £99,000
Seller Reference: PAX0126972563
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Business Description
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Seller Reference: PAX0126972563
Request Details
Business Description
This is a rare and unique opportunity to purchase a well established and highly regarded content website that occupies an enviable position in the lucrative personal finance marketplace.

Our website was launched in 2005 and has published high quality articles covering a very wide range of personal finance issues ever since. As it is so well established, it occupies enviable positions for highly competitive search terms in Google and other search engines.

The site has been a Google News publisher since early 2006 and can achieve rapid and extensive reach by publishing newsworthy articles into the Google News feed. Our natural search engine results often directly compete with the major news web sites such as Daily Telegraph, and other major content based websites.

The extensive reach that our content can achieve has resulted in our content being syndicated by other reference sites and major broadcasting companies such as the BBC and ITN have invited us to appear on their TV and radio programmes as personal finance experts.

By following carefully targeted content marketing strategies, our website can achieve amazing success in highly competitive personal finance markets such as insurance, loans, utility switching, foreign exchange and many others.

There are currently 1,360 articles indexed by Google. The website is based on Wordpress and is therefore very easy to maintain.

All traffic is derived from natural search engine results, with approx 1700 unique visitors per week. Other than content creation, we do not incur any other marketing costs. As it only costs about £15 per month to host this powerful website on a high quality UK based web host, it is profitable.

We currently earn revenue in three ways : Utility switching lead referrals, foreign exchange commissions and content publication on behalf of many SEO marketing agencies. We generally receive one or two enquiries per day from a wide range of SEO agencies who want to publish content written by them on our website, on behalf of their clients.

This is because our website is seen as an authority site that brings significant SEO benefit to their clients.This creates a welcome and highly profitable revenue stream as well as increasing our range of high quality articles, further enhancing our

In the past, we have earned very high revenues from loan lead referrals (with a Consumer Credit Licence) and high net worth insurance referrals with a broker.


We have another business that is demanding our time so we have to either keep this website ticking along (which is what we have been doing) or decide that it should be sold to a concern that can maximise its considerable potential.

We have only been scratching the surface with it so far. In the right hands, it could seriously develop into one of the major finance websites in the UK (or worldwide, as we have recently been receiving an increasing number of enquiries for content placement from USA based agencies).


This is a huge opportunity to develop a strong content based presence in the personal finance market. By purchasing this website, you will be taking advantage of its long standing authority, reach and penetration into highly competitive and lucrative markets.

This is a genuine and rare chance to buy a very well established content website and build on its success and authority to develop it into a leading media platform .

Given its position in the market, it is important that the sale of our website remains confidential so please contact me to discuss this in more detail.

Thank you for your interest.
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Finance Services

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