Business
Please quote reference number B07738.

The company is a pioneering beauty brand known for its natural, plant-based eyebrow, lash lift, and makeup products, and accredited online training for salon professionals.

Established in 2019, the company is a wide-ranging beauty brand, offering its own line of eyebrow, lash lift and makeup products, alongside accredited online training for salon professionals. The brand stands out in the market as the sole UK-based manufacturer offering home brow lamination kits.

Defined by their planet-first approach, the company’s own proprietary trademarked line of make-up, dye, lamination and lash-lifting products are distinct on the market for their natural, plant-based and ethically-sourced ingredients.

Approximately fifty percent of revenue derives from the company’s own brow lamination product range, reflecting its position as an early player in this now highly popular market.

As early pioneers in brow lamination techniques, the company also hosts training sessions and workshops in eyebrow and eyelash treatments for salon professionals, offering its own accredited courses in brow lamination technique and ethical beauty, alongside unlimited after-course support.

The company’s key offerings include: 

• An early player in the eyebrow lamination market, reflected in the company’s excellent sales record and repeat customer base
• A trademarked line of vegan, cruelty-free and natural make-up and beauty treatments that are unique on the market
• ESG-minded business, with ongoing donations to and ongoing partnerships with assorted charitable organisations
• Opportunities for lucrative trade partnerships or franchising
• Scope for increasing brand awareness via social media and content marketing
• An outstanding financial profile, with a turnover of £637,883 and an operating profit of £128,749 in 2022
• A highly resilient business model that adapted and survived throughout the 2020/2021 lockdowns

The shareholders see an exciting future for their brand, with opportunities to establish trade partnerships with high-end retailers such as John Lewis, Harvey Nichols, Harrods, and Sephora. Franchising the brand on a global scale could also create additional income streams.

The shareholders are also open to the sale of their complementary business. Their vision for this brand is to comprise “new age” skin care bars featuring futuristic décor that would leverage artificial intelligence to conduct an in-depth analysis of customers’ skin.

Highlights – 

• A trademarked line of vegan, cruelty-free and natural make-up and beauty treatments that are unique on the market
• A highly-rated provider of accredited training courses for salon professionals
• Known for responsive customer service with a 4.7/5 rating on Trustpilot
• An outstanding financial profile, with an adjusted EBITDA of £151,537 in 2022
• Exciting growth prospects.

Opportunities – 

• Scope to expand into the highly lucrative, growing and as yet untapped B2C category
• Opportunity to establish trade partnerships with high-end retailers
• Significant scope for increasing brand awareness via improved marketing

Location
The business is based in Greater London.

Premises
The premises are leasehold.

Tenure
The business operates from leased premises.

Hours
The business operates all the year round.

Staff
The company has a small team of staff. Further information can be provided on request.

Financial Profile
Turnover IRO – £772k in 2023.

• 100% share sale
• Prospective purchasers will be required to sign an NDA