Overview
Description
The business for sale is a profitable corporate cycling events company that covers the UK and Europe. Their ‘Top Table’ regular client base includes the likes of Rothchilds, BP, KPMG, Aviva, and a number of fully invoiced charity clients.
Cycling is the new golf from a corporate away day and networking perspective and has risen exponentially in the last 5 years. Alongside its events arm, the business also offers a bike hire service from its showroom in a prime location, with over 1,000 bike hires per annum taking place.
The business operates from a leasehold premises, currently expiring in 2031, assignable subject to a rent of £12,000 pa.
This bespoke cycling events business offers a flexible and personalised service working in partnership with regular repeat clientele whether corporate, private, large or small. Relationships exist with global energy companies, major financial institutions and larger charities, offering both corporate events and hire services. whilst also maintaining an important business partnership with a leading bike retailer.
An exceptional social media presence exists, sitting alongside a CRM platform / client data list – with an excess of 500 client names.
Using a combination of excellent service, class accommodation, outstanding catering, inspiring locations and brilliant supplier links, the business delivers the best cycling events available across the entire UK and Europe and thus benefits huge repeat business and guaranteed annual revenue by contract.
This would be an ideal acquisition for a company in a similar space looking to grow, or a purchaser seeking to bolt on higher-end client work in an ever-growing and lucrative sector. Potentially a purchase to be brought in-house by any larger organisation to reduce outsourcing costs from a client and staff retention perspective. Data cross-selling opportunities also exist – there is an option to part-buy the events side of the business, or, the bike hire side of the business, if a new vendor wishes to hone in on one specific side of the market.
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