Established in 2010 and subsequently incorporated, this eCommerce business, located in Bournemouth, specialises in designing and retailing trendy baby clothes and accessories.

Operating primarily online, it utilises various platforms such as its own website, Amazon, eBay, and Etsy to reach its customer base.

With a 5-star rating on Facebook and Etsy, this business has a stellar reputation and a loyal customer base. One review boasted, “This site is a gem. I given a bib from here for my little one as part of Secret Santa. I loved it so much I’ve gone back and bought 10+. The quality is amazing. The prices are reasonable, and they come beautifully gift wrapped. When my baby is in baby moo clothes, we always get compliments. Fast delivery, great customer service. Highly recommended.”

The business remains appealing to new owners due to its established brand, extensive trademark portfolio, and operational infrastructure. The transition period can be negotiated, and the business maintains a high standard of product quality and customer service.

While primarily operating online, the business benefits from strategic advertising on platforms like Google and social media to maintain its reputation and attract new customers.

This would be a great acquisition within the fashion industry.