Business
Please quote reference B07611

CoGoGo welcomes to the market Dragon Winch UK, a highly rated online retailer that specialises in over 100 types of winch, designed for all kinds of off-road vehicles, including 4x4s, trucks, all-terrain vehicles, boats and quads. They also cover B2B sales. 

Dragon Winch UK was first established by our client in April 2017, building up an excellent reputation and specialising in a wide range of products and services. 

The business was put into a dormant status during covid and has now come to the market to due to other business interests and family commitments. 

Dragon Winch UK specialise in a wide range of products, including –

• Electric winches
• Hydraulic winches
• Truck and recovery winches
• Hoists
• Hand Cranks
• Portable Winches
• Compressors 
• Spare parts
• Various 4×4 and off roading accessories

They also specialise in EN regulated winches, belts & ropes, brakes, accessories and spare parts. 

Dragon Winch UK is currently in a dormant state, with a new owner able to reactivate and reap the returns. 

Included in the sale is a range additional domains, with a full breakdown available upon further request. These contain Dragon Winch domains, competitors domains and domains for sister sites which could be set up if a new buyer decides. 

Social media channels –

Another optional part of the sale with be the transfer of all previous social channels if needed. The business has accounts for Instagram, Twitter, YouTube & Facebook. 

Old website –

A new buyer could also potentially look to purchase the old Dragon Winch website, with the option of continuing to trade as Dragon Winch UK or cloning/rebranded to another business/brand name if needed. Included in the domains are the options to launch a new website called “What Winch”. They currently have an agency in place who can help with getting the websites live straight away and support with potentially launching.

They’ve also developed a very sophisticated spare parts store that could drive a significant amount of income by returned and new stock. This feature within the website is unique within the UK industry and creates a huge opportunity for the new buyer to offer a brand new service to the market. 

Key selling points – 

• Stock ready in place to operate and fulfil orders from day 1 (Value circa £32,000)
• 100% ready website and website content management system to immediate generate online orders. (Once payment provider setup)
• Become UK Brand Representative of a great winch brand.
• A great business with previously untapped potential.

Scope for further growth –

• Start trading again and reopen the business website and eBay store.
• Attend 4×4 and Recovery trade shows to generate immediate sales.
• Start B2B sales to other high-street and online businesses, in particular the vehicle recovery industry.
• Stock and sell the expensive industrial winches.
• Open a retail store location for drop-in sales.
• Activate the spares and accessories function already written within the website. This will create a large increase in sales by selling highly profitable spare parts. (No other business does this so will be a great USP.)
• Opportunity to clone the website and create additional Winch related e-commerce websites to support sales.

Additional information –

• There are some branded clothing items like stickers and lanyards that will be included. 
• All stock is itemised to allow for tracking and monitoring.
• There are two winch stands included in the sale which are great for showrooms and tradeshows.  
• They are quite a few loose cables with hooks attached. The business has often had purchaser requests of just wire cables and synthetic cables. 
• The website incorporates a sophisticated delivery charging system that allows customers to get specific costs on delivery depending on the value spent/weight of item and worldwide location. There is also a collection option. 
• Option to add promotional codes within the checkout process to incentivise sales

Location
The business currently has a storage unit for its stock in Worcester and can be relocated to any other unit. 

Premises
N/A as this is an e-commerce opportunity. 

Tenure
We are advised that this is being sold as an online e-commerce opportunity. 

Hours
The business websites are currently dormant due to covid and can easily put back live. 

Staff
N/A – Our client has advised that they’d be happy to offer some support, should the new buyer be interested. Further discussions about this can be done with our client. 

Financial Profile
Further information can be made available upon request.