Business
Please quote reference B07604

CoGoGo are pleased to have been given the opportunity to manage the sale of Debs Diner which is a well established Café / Sandwich Shop with a renowned reputation amongst local residents. This is a superb opportunity to take on a popular and well used local business in an area teeming with customers.

There has been a café business at this site for over 50 years. The current owner has been running it as Debs Diner for the last seven years or so and the business has been a real labour of love for her and her family. The business is now being sold, albeit reluctantly and with a heavy heart only due to the vendors poor health , she is keen to see her beloved café pass to an ambitious and entrepreneurial new owner who can take it to the next level.

Debs Diner enjoys a great reputation and has an impressive number of regular customers many of whom are known on a first name basis by the owner who is a popular and well respected member of the local community.

The business serves traditional fare that is freshly prepared on the premises using local ingredients wherever possible.

The menu includes:

• Breakfasts
• Sandwiches and Rolls
• Toasties
• Omelettes
• Salads
• Jacket potatoes
• Burgers
• Light Meals
• Sides and snacks
• Hot and cold drinks
• Cakes and pastries

The business is proud of its five star hygiene rating. 50% of the sales are collections, with 10-20% being delivered and the remainder are from customers eating in.

The business enjoys lovely reviews such as;

• “Cracking café, reasonable priced food and fast quick service”
• “Great food and service. Very friendly staff, will definitely be visiting again”
• “Honestly the best breakfast around, all the staff are so friendly and welcoming. I look forward to my Saturday morning breakfast now”

Key selling points –

• A well established business with an enviable reputation and many regular customers
• Prime trading position in a buy shopping centre, opposite the market with loads of footfall and passing trade
• Ideal owner managed or partnership business
• Current owner would be happy to offer a handover to ensure the continued success
• A real opportunity to increase turnover and profits significantly, current owner has been running at a pace to suit due to health issues

Scope for further growth – 

• Advertising and Marketing campaign, a local leaflet drop usually yields good results
• Maximise the use of social media
• Website, ideally with an online ordering facility
• Extend the opening hours

Location
Debs Diner is located on Dudley Street, in the town centre of Sedgley, West Midlands.

The business has eye catching signage and receives high levels of footfall and passing trade. 

There is a public car park to the rear of the shopping centre and the business is close to a busy bus stop

Premises
The business occupies two floors of a purpose built shop unit ideally suited to the trade.

• Ground floor – Cafe and commerical kitchen
• First floor – Useful storage room and male/female toilets

Tenure
We are advised that the business is being sold on a leasehold basis, with the landlord happy to negotiate a mutually acceptable lease with a new owner. The current rent is £15,000 per annum. 

Hours
The current trading hours are –

Monday to Saturday – 9:00am – 2:00pm

Sunday – Closed

Staff
We are advised that the business is run and managed by the owner, with the help of 2 staff members. 

Financial Profile
Further financials can be made available upon request.