Business
Please quote reference B07309

CoGoGo are delighted to welcome to the market Polaris Fitness Studio, a highly rated fitness and wellness business in Watford. 

Polaris Fitness Studio was first established by our client in 2015. The business is extremely popular within the local area, building up an excellent reputation and regular customer base.

The business has now come to the open market due to our clients desire to pursue other business interests. 

Polaris Fitness Studio offer personal 121 training, providing individual training plans which help build sustainable exercise and nutrition habits. Their program suits people who are looking for the following goals –

• Reverse the damage the lockdown had done for body & physical health
• Build or rebuild positive eating habits that support you health & fitness
• You’re concerned about your health and want to boost your immunity
• You want to get heathier, fitter and stronger and stay that way for the rest of your life
• Your getting tired of ‘quick fix’ programs and are willing to dedicate 6-12 months to getting in shape the sustainable way
• You want a supportive coach to hold you accountable and keep you consistent through the program

Clients can choose the right program which suits the number of visits they can attend per week with an agreed timeframe using the facility of monthly direct debit scheme and attracts both local residents and the many professionals who live/work within the area.

This modern gym studio includes cutting-edge equipment featuring cardio, strength, and functional training options. 

Key selling points – 

• Prime location
• Excellent reputation
• 5 star Google reviews and reviews available on their social media and websites
• Very well established since 2015 – Polaris has become an integral part of the Watford community
• Modern and well maintained equipment
• Strong membership base
• Consistent year on year performance
• Currently staff run
• Opportunity to increase both sales/profit

Scope to improve –

• Add more instructors to the team
• Extend the availability of 121 sessions (currently closed during 12-5pm)
• Increase social media & advertising
• Extend general opening hours

A full breakdown on all the equipment/machinery included in the sale can be made available upon further request. 

Location
Polaris Fitness Studio is located on Queen’s Rd in Watford and has eye catching signage, receiving high levels of footfall and passing trade.

The business is located centrally on busy parade of community driven stores and is within two minutes walk of serveral larger carparks.

It’s in close proximity to Watford’s main line train station and the Atria Shopping Centre. 

Premises
Ground floor –

• Open plan fitness studio space
• Small office
• Shower/changing facilities

Tenure
We are advised that the business is being sold on a Leasehold basis, currently on a 5 year lease. The rent is £1,042 per month. 

Hours
The current trading hours are –

Monday – 6:00am – 12:00pm & 5:00pm – 9:00pm
Tuesday – 6:00am – 12:00pm & 5:00pm – 9:00pm
Wednesday – 6:00am – 12:00pm & 5:00pm – 9:00pm
Thursday – 6:00am – 12:00pm & 5:00pm – 9:00pm
Friday – 6:00am – 2:00pm
Saturday – 8:00am – 2:00pm
Sunday – Closed

Staff
We are advised that the business has 1 member of staff. 

Financial Profile
We are advised as per the 2022 accounts, the business generated a turnover in the region of £56,000. Further financials can be made available upon request.