Online Hair & Accessories Retailer
Key Points Well-established Huge global growth opportunities Multiple online routes to market Website brand attached Relocatable opportunity
Business Overview – This is a brilliant opportunity to acquire an online retailer of wigs, hair extensions, jewellery, swimwear, scarves and accessories. The business specialises in hair and fashion primarily, however not exclusively, aimed at the Afro market. This business also has a growing professional client list and has supplied products to leading hair stylists, theatres & film production companies as well as a growing male customer base by supplying toupee accessories.
The wig accessories business alone is easy to maintain and generates excellent mark up of over 80 -100% and could be easily split off for maximum profit with minimum maintenance.
Customer Review “The hair quality is amazing and the texture on this hair looks so natural”
Asking Price: £15,000 inc SAV – Stock Value £5,000
Year Established 2007
Management Structure Run by owner
Online Business  Fully relocatable Business
Business Description- The business is an online boutique retailer of a wide range of hair and hair related accessories. This includes custom lace wigs, human hair lace wigs, premium virgin hair extensions, hair care products, toupee accessories, hair wraps, scarves, jewellery, nails and lashes. The business markets via its website and several online channels including eBay and Amazon and receives orders from throughout the world although the sales emphasis so far has been concentrated on the UK. They possess a substantial database of around 10,000 customers, of which 20% are regular repeat buyers. The business prides itself on offering a knowledgeable service that is reliable and competitively priced. Opportunity Although the business is an online retailer, a new buyer could invest in a high street premises to generate more sales or add it to their existing store. More commitment could also be given to the marketing aspect of the business. With an expansion budget allocated to a marketing and PR company (up to now this has been done purely in house) a new buyer could utilize the existing Facebook, Instagram, Pinterest, Google+, Youtube and Twitter accounts (with over 20k subscribers) to dramatically increase sales, as well as to utilise the existing database of regular mail order customers through targeted marketing campaigns. The website has been configured to be easily translated into different languages. Hence, there is substantial potential for expansion of trade outside of the UK without major effort. This would also significantly increase the yearly income.