Established in 1998, this designer children’s boutique represents the pinnacle of independent retailing in the Midlands, situated prominently on Leicester High Street.

Offering an extensive array of designer children’s clothing from over 30 esteemed brands such as Hugo Boss, Armani, Moschino and Kenzo, the boutique caters to the discerning needs of parents seeking quality and style for their children, spanning from new-borns to teenagers.

Driven by an unwavering commitment to exceptional customer service, the business meticulously curates its collections, sourcing brands from across the globe and attending prestigious showcases and trade shows to ensure it offers the latest and most coveted products.

The business has cultivated a loyal following from surrounding counties, boasting strong customer loyalty and repeat business. The footwear selection features renowned brands like Kickers, Lelli-kelly, Armani, Calvin Klein, and Boss, ensuring every aspect of a child’s wardrobe is met with sophistication and quality.

While the physical boutique remains the cornerstone of operations, a seamlessly integrated online presence accounts for 8% of revenue. Leveraging a robust social media presence with over 6k followers on Instagram and 5.2k on Facebook, the business continues to thrive and adapt in an ever-evolving retail landscape.

Strategically positioned to capture passing trade and walk-ins, this boutique offers a turnkey opportunity for those interested in the fashion industry.