Unique business opportunity to own and operate a leisure based discount pass operation. Currently focused on Scotlands North East. Modern, easy to acces e-commerce business within expanding market. Business can be oppertaed from home. Tremendous opportunity to invest in a market that is not fully serviced. Large data base of pass users. Valuable relationships with venue operators. Would suit established leisure based operator, tech investor or e- commerce trader. Retirement sale.

Scottish Business Centre are delighted to bring to market for sale, Northern Highlights (Dee Tour Ltd). Established in 2020, the Northern Highlights Pass is a unique sightseeing pass which provides visitors to Scotland’s north east, discounted entry to specially selected museums & activities, plus offers discounts on admission fees to various handpicked attractions.
Owned and operated by our clients, the Northern Highlights Pass has been long in the making. After many years of researching the tourism & leisure market in the north east, our clients identified a gap in the market for a easy to acces, discount pass. With the stunning scenery and abundance of outdoor activities and attractions, our clients noticed that no provider offered discount passes that could be used across the region. While the north east of Scotland had always proven to be a tremendous draw for tourism and those looking to explore the great outdoors & the various leisure activities, no dedicated universal discount pass for the area was available.

For those reasons our clients embarked on creating the highly popular Northern Highlights Pass. By building relationships with local businesses, museums and pinpointing various attractions and places of interest, the vendors have cleverly designed a easy to acces & use discount pass that is accessible via the the Northern Highlights website. Visitors to the site can simply log on, pay the fee and download the digital pass that gives discounted acces to a wide range of interesting venues and locations. A hard copy pass is also available if required.

While our clients have spent a tremendous amount of time and energy creating the business, the vendors would agree that due to some fairly sizable issues within the economy around the time of launch, namely Covid-19, the business has only scraiped the surface of what can be achieved by such a exciting product. Business opportunities for companies offering tourism discount passes are plentiful. With the rise of global travel since lockdown, tourists are looking for ways to save money on activities and attractions during their trips. By offering tourism discount passes, companies such as Dee tour Ltd can tap into a lucrative market of travelers hoping to stretch their budgets without sacrificing any experiences.

Discount passes offer travelers convenience, savings, and access to experiences they may not have considered before. Pass holders can also potentially benefit from exclusive offers, upgrades and discounts that may not be found in other consumer packages, which then potentially opens up additional opportunities for Dee Tour Ltd.
Another key business opportunity lies in the ability to customise discounts according to individual needs. By understanding customer preferences, Dee Tour Ltd could create specialised packages tailored to specific tastes and budgets. This could be a interesting add on for the business. For example, special offers could be made based on age group or interests such as adventure activities, sightseeing, nightlife and more.

In addition, a new owner of the business could build on the relationships with local partners to enhance the experience of their pass holders. These could include restaurants, spas, transport companies, and even hotels. This way, companies can extend the value of a tourist’s investment beyond simply discounted attractions.

Overall, there is huge potential for the business. By leveraging cost savings, customisation, and collaboration with local partners, Dee Tour Ltd could potentially take advantage of a large, growing market of travelers eager to experience their destinations to the fullest.

The business is now being offered for sale due to our clients other commitments.