Business
Please quote reference B07452

CoGoGo are delighted to welcome to the market Sweet Rose Ice Cream Parlour, a highly rated ice cream parlour and dessert shop in Spennymoor, County Durham.

Sweet Rose Ice Cream Parlour was established by our client in 2019, building up an excellent reputation and repeat client base. As seen by the online ratings and reviews, the business is extremely popular within the local community. 

The business has now come to the market reluctantly due to our clients ill health.

Sweet Rose Ice Cream Parlour is an independent business selling delicious homemade Gelato, Cakes, Waffles, Crepes and Coffees. For customers preferring a savoury treat there are Paninis, Toasties and Jacket Potatoes.

The business was founded when the owner identified a gap in the market and the business has been a real labour of love for her accruing many regular customers along with a burgeoning reputation. The owner is a popular and well respected member of the community.

Everything is freshly made on the premises using local ingredients wherever possible.

The business is proud of its 5 star hygiene rating and has just been granted an alcohol license.

The sale will include the company website and social media platforms and the business enjoys great visibility on the internet.

Key selling points – 

• A well established business with an enviable reputation and many existing loyal customers
• Current owner happy to offer a handover to ensure the continued success of the business
• Includes living accommodation above the shop.
• Ideal owner managed or partnership business
• A real opportunity to increase turnover and profits significantly. The business is currently being run at a pace to suit due to health issues but really does offer a fantastic opportunity for a lucky new owner/s
• New 600 place School due to open soon which will have a positive effect on footfall. Currently placed between two other schools giving excellent ‘tea-time’ custom.
• Just along from Spennymoor Football Grounds (a quickly rising team through the leagues). The premises lies in the footfall between the town and the grounds making match days extra busy.
• Little or no competition locally

Scope to improve –

• Advertising and Marketing campaign, a local leaflet drop usually yields good results
• Extend the opening hours- currently only open 4 days per week for 5.5 hours daily.
• Introduce a delivery service. There is real demand and this would have a significant effect on turnover and profits
• Update the existing website ideally adding an online ordering facility
• Invest in SEO and PPC to drive new customers to the business
• A license has recently been granted but the current owner has not used it as yet. This offers another avenue of income.

Location
Sweet Rose Ice Cream Parlour is located on Durham Road, in Spennymoor,County Durham.

The business occupies a prominent corner position, receiving high levels of footfall and passing trade. 

Premises
The business occupies the ground floor of a period property. The premises have been fully renovated throughout with considerable money having been spent by the current owner and briefly comprises;

Ground floor –

• Three rooms with customer seating areas, tables and chairs currently providing approximately 30 covers, comprehensively equipped catering kitchen with a further preparation room for preparing the ice cream and baking. High quality machines have been installed for the production of ice cream. State of the art coffee machine. Beautifully presented with a pleasing upmarket feel complete with expensive looking flower walls. Single unisex toilet.

First floor –

• To the first floor is living accommodation with 2 bedrooms, kitchen-Diner, living room/office and brand new bathroom recently installed at a cost in excess of £11,000. There is a large storage cupboard leading from the living room which is very useful for storage of packaging etc.

Tenure
We are advised that the business is being sold on a Freehold basis. 

Hours
The business is temporarily closed due to ill health. The usual trading hours are –

Monday to Wednesday – Closed

Thursday to Saturday – 11:30am – 5:00pm

Sunday – 11:30am – 4:30pm

Staff
The business was run and managed by our client. 

Financial Profile
We are advised as per the 2022 accounts, the business generated a turnover in the region of £115,000. Further financials can be made available upon request.