Creating a compelling advert is key to attracting the right buyers. First impressions count so it’s important to make your advert stand out and to show your business’ strengths.
We’re here to help you succeed in selling your business and have created our top tips below to help you on the right track……
First things first – your title is vital for encouraging buyers to click through and view your advert in full, so be sure to add a few eye-catching details. We recommend no longer than 8 words though. See examples below of a few good vs not-so-good titles:
Store for sale –NO
Large convenience store for sale in South London –YES
Newly refurbished gym for sale in Leeds –YES
Salon on sale –NO
Beauty Salon for sale in Edinburgh city centre –YES
Listings with photos receive more buyer enquiries and are essential to demonstrating what your business has to offer. If done properly, they will clearly show your business’ facilities and strengths.
Camera – get your hands on a good quality camera or smartphone to take your photos. If you use a low quality camera, the photos may display smaller on your advert.
Variety: Add a variety of photos – our site allows you to upload up to 15! And, if your description mentions a specific feature, then show a photo of it.
Lighting: where possible, ensure there’s daylight or good lighting
See our examples of good vs not-so-good photos
Generic photos –NO
Photos that that don’t show the actual business will attract less buyers, however, if you are selling a business that comes with stock or a Website, then showing some photos on the product is fine, as it will give buyers an idea what is being sold. It is always better to display a photo than leave blank.
Busy photos –YES
Showing your business in full swing packed with customers is a great way to attract buyers.
Poor lighting and low quality
The left example is low quality and the lighting is poor, resulting in it being difficult for buyers to see the business’ features. The right example is an appealing and bright photo that shows the business’ features and decoration.
More often than not, buyers will use location as part of their search, so do ensure that yours is listed accurately. If you wish for your business to remain anonymous, we recommend at least publishing the county to ensure you attract relevant buyers.
Just like location, buyers use our business type tool to find businesses in their areas of interest – make sure your business types are relevant and precise. You can list in up to 5 categories however we recommend you just choose 3.
For example, a Fish & Chip shop would list under ‘Takeaways’, ‘Fast Food Restaurants’ as well as ‘Fish and Chip Shops’.
A B&B would list under ‘Bed and Breakfasts’ and ‘Hotel Businesses’.
Getting the price right can be tricky – here’s our advice…
Research: what are similar businesses in your area selling for? These can be a great indicator for what to price your own.
Price competitively: Don’t overprice your business and bear in mind your turnover when pricing – it’s often recommended that pricing the business at 3 to 4 x your annual profit (after tax) is a good estimate but, if you’re unsure, seek professional advice and get a FREE business valuation on our website today or try our Instant Valuation Calculator.
You can update the price at any time so, if you’re not receiving as many enquiries as you’d like, consider updating it.
You do not have to list anything that you don’t want to, but it’s important to consider what questions your buyers may have when viewing your advert. Consider detailing the below in your description:
- How old is the business?
- How long have you owned the business?
- Why are you selling?
- Latest annual turnover?
- Latest annual gross profit?
- Current rent costs?
- Is the business leasehold or freehold?
- Size in square metre?
- List of rooms/features?
- Current employees?
- Opening hours?
- Does the business come with any stock or equipment?
- Any recent refurbishments?
- What’s the local area like?
- Are there areas to grow the business or any planning permissions?
- Are there any unique selling points?
Test your advert
Once your advert has been published, search for it as a buyer on our site – take a look and ask yourself these questions:
- Is my title attention grabbing?
- Can I see my images clearly?
- Have I detailed all of my business’ strengths?
- Have I listed my business’ unique selling points?
Remember, you can update your advert at any time and as many times as you like, so refresh it often!
To have your advert seen by even more buyers on Daltons, try one of our effective and affordable promotions:
For more information about promoting your advert, visit here.
Refresh your advert
You will be able to see how many page views and enquiries your advert has received. If it’s not performing how you’d like, update your advert often as we allow you to do so as many times as you like.