An entertainment company providing technology-driven immersive experiences
An entertainment company providing technology-driven immersive experiences
Overview
Description
Operating from eight hospitality venues in the USA and UK.
The company provides immersive, fantasy-themed experiences, including cocktail making, afternoon teas and wand building, all of which are enhanced by patented technology that allows guests to explore and interact with their surroundings.
An in-house research and development studio designs and creates all technology for the company, including its magic wands, as well as wand-activated lamps, plugs and switches, which have application in its venues and at home.
Experiences are complemented by a restaurant and bar service, with additional retail sales generated via an e-commerce website.
The Shareholders are offering the company for sale to facilitate continued growth under the impetus of a new owner. Offers invited.
Key Highlights
– Operates from eight venues in the USA and UK, located in some of the most
popular tourist cities in both countries, with scope for further international
expansion.
– Has achieved over 480k cumulative ticket sales at all venues.
– Experienced growth following a successful investment campaign, through
which it raised $712k in under two years through a combination of a seed
round and direct investment.
– Further potential for growth from the development of its technology, with the
option of creating additional magic wand-activated products.
– All venues are independently run by in-house teams, with an experienced
second-tier management team in place to oversee research and development
opportunities.
– Excellent industry reputation generating a high volume of word-of-mouth revenue, which is supported by digital advertising, affiliate marketing and a strong social media presence.
Financial Highlights
– Turnover of $9.1M achieved in YE22, with an EBIT of circa $274k.
– Gross profit margin of 44%.
– Turnover has increased by 107% since YE20, with EBIT seeing a 215% increase.
– £36m cumulative revenue achieved since inception.
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